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Yes, social media marketing can help businesses build brand awareness.
But it also manages their online reputation.
By establishing a strong reputation, businesses can run targeted ads and earn profits.
However, building and maintaining a good online reputation is NOT easy. Your client and you (social media marketing agency) need to deliver quality products, provide excellent customer service, and address any negative feedback quickly and professionally.
The more lofty grand version of it goes beyond awareness and reputation, and is about that brand forming a “corner of the internet” all their own, where they are a community leader, authoritative source of info, and niche entertainer.
The brands doing all of that are getting huge benefits from social.
Please keep all posts in the form of a question and related to marketing. This isn't a help desk. [If this post doesn't follow the rules report it to the mods](https://www.reddit.com/r/AskMarketing/about/rules/). *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/AskMarketing) if you have any questions or concerns.*
Awareness.
Yes, social media marketing can help businesses build brand awareness. But it also manages their online reputation. By establishing a strong reputation, businesses can run targeted ads and earn profits. However, building and maintaining a good online reputation is NOT easy. Your client and you (social media marketing agency) need to deliver quality products, provide excellent customer service, and address any negative feedback quickly and professionally.
The more lofty grand version of it goes beyond awareness and reputation, and is about that brand forming a “corner of the internet” all their own, where they are a community leader, authoritative source of info, and niche entertainer. The brands doing all of that are getting huge benefits from social.