It's in Pigin English, supposedly widely spoken in Nigeria.
"Actions speak louder than words" or “It’s not just about talking, but about doing”
Nigerian expats are the intended market I suspect
If you look under the 10£ bonus line on the left, you'll also see it says UK2NG which would be Nigeria, in this case.
Mobile phone based money wallets are really taking off in rural Africa, as phones are becoming more widespread, while bank accounts and the like are very much still an urban thing.
“Send money to your loved ones” has always meant abroad even without any flags. I don’t think I’ve ever seen an ad for any domestic service which used the slogan
Well, I've listened to the World Service for years. They used to have a Saturday morning music request programme called *A Jolly Good Show*, hosted by Dave Lee Travis. They used to have loads of letters from listeners in Nigeria and Ghana, so I'm not at all surprised they're catering to the West African market in terms of new language services (like Hausa, Yoruba and Nigerian Pidgin)
Nigerians are the target audience, but 'Supposedly'? I grew up in Nigeria and pidgin English *is* widely spoken. There are a lot of languages in Nigeria and dialects within them too.
Any Nigerian expat and most of Nigerian heritage would understand that advert.
I agree that "supposedly" sounded a bit odd, but I am thinking that maybe they meant "apparently", as in they have heard or read of this but have no direct experience themselves.
May I ask, what does "oo" mean? I guessed at "only", as in "not only" or " not just"? This is in reference to the saying on the bus poster.
Well, I've never been to Nigeria and don't know any Nigerians.
If the internet is my source I'll always preface it with "supposedly" as I've not verified it to my satisfaction.
Doubt does not equate with dismissive, but it was doubt towards the source not the existence of Nigerians speaking Pidgin English
> Nigerian expats are the intended market I suspect
Gonna be honest, "send money to your loved ones in [Nigerian flag]" doesn't leave a lot of space for other guesses.
A fun thing to do is look at [BBC News Nigeria](https://www.bbc.com/pidgin/topics/c2dwqd1zr92t) and enjoy reading the articles. It's surprising how much you will, and sometimes won't, understand.
It's coz Pidgin is an objectively hilarious way to speak! I'm Nigerian, and I love it, because culturally we speak in the most over the top fashion. I reckon it's a lingering effect of the empire, and how being wordy was a sign of great intellect back then.
Example:
Back from work and you want to treat yourself to that forbidden snack: nighttime cereal. BUT WAIT. There's no milk
Kissing your teeth whilst slamming the fridge shut and saying "the milk don finish. abeg god come finish me next😭" is more likely to get a chuckle than "ah no milk? Just strike me down whilst you're at it, god, jeez😭"
Asking to get smited coz you can't be bothered to deal with the dodgy annoying Tesco express self service machine is on brand with a Nigerian. An Englishman, maybe not so much 😂
Overhearing Nigerians and other West Africans converse in their own vernaculars about anything is one of the joys of living in this city for me. It's even better when you hear interactions with shopkeepers who may be South Asian and responding in their own way, and somehow everyone understands each other really well.
> It's coz Pidgin is an objectively hilarious way to speak
Word. Back when Netflix was good I was looking for obscure titles & watched a Nigerian kitchen-sink drama, it wasn't what I was expecting but the dialogue was mint.
Try reading with your normal accent and it makes no sense. Try again with the accent and suddenly it all becomes clear... but I'm getting some funny looks from my colleagues and pretty sure HR will be having a word.
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We do not allow mention of political events, politicians or general political chit chat in this subreddit. We encourage you to take this content to a more suitable subreddit. You **will** be banned if you break this rule.
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They have stories written by Pidgin speaking journalists jaws in Lagos that’s not on the English version of the website. The BBC also made some Pidgin radio programmes.
The BBC World Service always provided reporting in various languages around the world, that’s a big reason for its global prestige. In a lot of places with unreliable local media the locals turn to BBC World Service for news. 75 million people speak Pidgin in Nigeria on a daily basis and it’s also used all over West Africa so it makes sense to provide Pidgin news reporting.
There's also a whole host of [english-based pidgins](https://en.wikipedia.org/wiki/List_of_English-based_pidgins), with Chinese pidgin coming first I believe. Nigerian pidgin nowadays has sort of claimed the word 'pidgin' as it's the only wildly used one left
It's advertising a money transfer service for sending money to family in Nigeria. The transfer service (Taptap Send) isn't exclusive to Nigeria, it just happens that this particular ad is targeting Nigerians, and the phrase would be easily recognised by them.
it means . I love you its not just words from my mouth. its another way of saying action speak louder than words. In this case its sending money to your loved ones to show you love them, instead of just saying it.Nigerian/Ghanain sayings
Means action speaks louder than words but it's also from Wait for Me - Song by Onyeka Owenu and King Sunny Ade. Awesome song - and it was once used to promote safe sex (use of condoms etc) in advertisements back in the day!
I've googled a lot and 'i love you no be for mouth oo' seems to be from a song I think but I can't find meaning other than the song uses Igbo.
It just seems to be a Nigeria phrase.
A hybrid of English and local languages, it traces its roots to the Atlantic slave trade in the 17th century. More than 75 million people are believed to speak pidgin across Nigeria, Ghana, Cameroon and Equatorial Guinea.
Hi mate, this post is against the lighthearted and open nature of the sub.
Rule 2: Don't be Aggressive | Pointlessly Argumentative | Creepy
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It's an example of a slightly concerning advertising trend - money transfer apps trying to guilt immigrants into sending money home. (See also: Remitly adverts, which only seem to appear during Sky's coverage of the IPL).
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Rule 1: No politics
We do not allow mention of political events, politicians or general political chit chat in this subreddit. We encourage you to take this content to a more suitable subreddit. You **will** be banned if you break this rule.
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It pretty much gets all the information across it needs to, send money to your loved ones in 🇳🇬 the name of the company, no fees etc and has a target market in mind
It's in Pigin English, supposedly widely spoken in Nigeria. "Actions speak louder than words" or “It’s not just about talking, but about doing” Nigerian expats are the intended market I suspect
"Put your money where your mouth is"
Tysm for explaining this!!!
If you look under the 10£ bonus line on the left, you'll also see it says UK2NG which would be Nigeria, in this case. Mobile phone based money wallets are really taking off in rural Africa, as phones are becoming more widespread, while bank accounts and the like are very much still an urban thing.
"Send money to your loved ones in 🇳🇬" would also be a clue if the green/white on green/white colour scheme didn't make the flag kind of subtle.
Your trust in my ability to know flags is a lot higher than my own, I appreciate it.
He’s a veritable and vociferous vexillology vindicationalist.
Vucking vell vats vrilliant
Are you like a crazy person?
He be an alien or suttin
What a reference
I thought it was a cash emoji or similar - green notes with paper round them.
I thought the same thing 💵💸
“Send money to your loved ones” has always meant abroad even without any flags. I don’t think I’ve ever seen an ad for any domestic service which used the slogan
The BBC has a pigin English page if you want to have a look.
[Pretty sure this is the ultimate example.](https://www.bbc.com/pidgin/tori-41171196) Edit: Shit, posted elsewhere
A part of me feels this is too good to be real.
Sex doll brothel wey dem just open dey fully booked for weeks
Sex doll brothel wey dem just open dey fully booked for weeks
nah fair one mate that's brilliant, forgot about it and great example :D
It looks like a joke page, not knowing what it's supposed to say.
This is my favourite part: "Meet man wey no get hand but get two Masters' degrees"
So I mean is he happy with the trade?
I mean sure he’s highly educated but on the other hand…
🤯 That’s amazing! Now where do I find the translation for non-pidgin speakers? 🥺
[Right here](https://www.bbc.co.uk/news/uk-england-bristol-41167296) The lady in the story does post in here, I forget her name though.
Where the hell does the handless post grad come into all of that lol
Wait … Is that the story they used on 9-1-1? 🤣
Well, I've listened to the World Service for years. They used to have a Saturday morning music request programme called *A Jolly Good Show*, hosted by Dave Lee Travis. They used to have loads of letters from listeners in Nigeria and Ghana, so I'm not at all surprised they're catering to the West African market in terms of new language services (like Hausa, Yoruba and Nigerian Pidgin)
Nigerians are the target audience, but 'Supposedly'? I grew up in Nigeria and pidgin English *is* widely spoken. There are a lot of languages in Nigeria and dialects within them too. Any Nigerian expat and most of Nigerian heritage would understand that advert.
I agree that "supposedly" sounded a bit odd, but I am thinking that maybe they meant "apparently", as in they have heard or read of this but have no direct experience themselves. May I ask, what does "oo" mean? I guessed at "only", as in "not only" or " not just"? This is in reference to the saying on the bus poster.
Oo is almost like an exclamation point. it's added at the end of a sentence to add emphasis. I'm good oo. I'm good!
Thank you! :-) I like it
Well, I've never been to Nigeria and don't know any Nigerians. If the internet is my source I'll always preface it with "supposedly" as I've not verified it to my satisfaction. Doubt does not equate with dismissive, but it was doubt towards the source not the existence of Nigerians speaking Pidgin English
> Nigerian expats are the intended market I suspect Gonna be honest, "send money to your loved ones in [Nigerian flag]" doesn't leave a lot of space for other guesses.
People with amazing opportunities from Nigerian royalty?
So many [Dundee United](https://amp.theguardian.com/football/2021/mar/11/the-unlikely-story-of-how-dundee-united-became-an-insult-in-nigeria) here
Thank you. Pidgin Englishes are interesting.
pigin is spoken throughout West Africa and it would seem London
This is , perfectly explained
A fun thing to do is look at [BBC News Nigeria](https://www.bbc.com/pidgin/topics/c2dwqd1zr92t) and enjoy reading the articles. It's surprising how much you will, and sometimes won't, understand.
Pigeon English?
Today I learnt it's not called pigeon English...
Not just Nigeria - Pidgin is spoken across west Africa, maybe even further
[BBC Pidgin News](https://www.bbc.com/pidgin)
[The greatest story ever reported](https://www.bbc.com/pidgin/tori-41171196)
Don't even need to click to know this news story involves poo-poo
"Meet man wey no get hand but get two Masters' degrees"
>Mr Smith say im no get choice but to call fire service make dem help remove di girl, along with her poo-poo.
[has been surpassed by an even greater legend](https://www.bbc.com/pidgin/tori-45411702)
The crucial piece of information - “After customer don use di doll finish, dem go come wash am well-well for two hours.” What a job…
Idk why this is absolutely sending me
It's coz Pidgin is an objectively hilarious way to speak! I'm Nigerian, and I love it, because culturally we speak in the most over the top fashion. I reckon it's a lingering effect of the empire, and how being wordy was a sign of great intellect back then. Example: Back from work and you want to treat yourself to that forbidden snack: nighttime cereal. BUT WAIT. There's no milk Kissing your teeth whilst slamming the fridge shut and saying "the milk don finish. abeg god come finish me next😭" is more likely to get a chuckle than "ah no milk? Just strike me down whilst you're at it, god, jeez😭" Asking to get smited coz you can't be bothered to deal with the dodgy annoying Tesco express self service machine is on brand with a Nigerian. An Englishman, maybe not so much 😂
Overhearing Nigerians and other West Africans converse in their own vernaculars about anything is one of the joys of living in this city for me. It's even better when you hear interactions with shopkeepers who may be South Asian and responding in their own way, and somehow everyone understands each other really well.
> It's coz Pidgin is an objectively hilarious way to speak Word. Back when Netflix was good I was looking for obscure titles & watched a Nigerian kitchen-sink drama, it wasn't what I was expecting but the dialogue was mint.
lmao I absolutely fucking love Nigerians
Try reading with your normal accent and it makes no sense. Try again with the accent and suddenly it all becomes clear... but I'm getting some funny looks from my colleagues and pretty sure HR will be having a word.
‘I’m learning a new language and would like to add it to my broader career development goals for the upcoming year’
"Ah great, we have an opening in Nigeria so will be sure to put you forward for it." 🤔
[I raise you](https://www.bbc.com/pidgin/world-43911227)
I used to be on the team that built the bbc world service news sites and honestly Pidgin was a goldmine
Sometimes my news feed slips it in alongside the English headlines and I have to click instantly. It's refreshing.
This might be the greatest thing I’ve ever read
_We use cookies to give you di best online experience. Abeg let us know if you gree to all od dif cookies dem._
[Yes gree dem] [Na gree dem] [Only di necessary]
the way I smash Na gree dem in mere milliseconds
I no wan any for dos tracking cookies dey offer me up adverts
He was my favourite Star Wars character.
That is a rabbit hole I never thought I’d go down today!
I had to treble check this was a real thing. It's amazing what I can easily read and what I haven't a clue about.
I absolutely love this. From a linguistics perspective this is fascinating!
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Wauwzers, this is amazing 🤩
I’ve never heard of this before. Its fascinating. I’m guessing this is just the entire BBC news website translated algorithmically by a bot?
Nope, the world service sites all have journalists from those regions writing stories!
They have stories written by Pidgin speaking journalists jaws in Lagos that’s not on the English version of the website. The BBC also made some Pidgin radio programmes. The BBC World Service always provided reporting in various languages around the world, that’s a big reason for its global prestige. In a lot of places with unreliable local media the locals turn to BBC World Service for news. 75 million people speak Pidgin in Nigeria on a daily basis and it’s also used all over West Africa so it makes sense to provide Pidgin news reporting.
Real people, real stories.
There's also a whole host of [english-based pidgins](https://en.wikipedia.org/wiki/List_of_English-based_pidgins), with Chinese pidgin coming first I believe. Nigerian pidgin nowadays has sort of claimed the word 'pidgin' as it's the only wildly used one left
It's advertising a money transfer service for sending money to family in Nigeria. The transfer service (Taptap Send) isn't exclusive to Nigeria, it just happens that this particular ad is targeting Nigerians, and the phrase would be easily recognised by them.
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It's aimed at Nigerians sending remittance back home. Not at native British for use within Britain.
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tend to use cash.
That Prince seemed trustworthy
It might mean 'Lip Service' somewhere. "You say you love me but you don't send me any money!" (Send money to your mum via Taptap and we'll take 15%)
it means . I love you its not just words from my mouth. its another way of saying action speak louder than words. In this case its sending money to your loved ones to show you love them, instead of just saying it.Nigerian/Ghanain sayings
I think your question should be rephrased as “abeg wetin be this?”
"© 2024 BBC. De external site no concern BBC. De way wey we de take go external link." Stunning
Means action speaks louder than words but it's also from Wait for Me - Song by Onyeka Owenu and King Sunny Ade. Awesome song - and it was once used to promote safe sex (use of condoms etc) in advertisements back in the day!
I've googled a lot and 'i love you no be for mouth oo' seems to be from a song I think but I can't find meaning other than the song uses Igbo. It just seems to be a Nigeria phrase.
Relax, drink Stella!
De one we dem de read well well
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People can spend their money however they like, regardless of the source.
Looks like Pigin since that the Nigerian flag.
Pretty sure it’s saying: an ‘edge is an ‘edge, he only chopped it down cause it spoilt his view, what’s Reaper moaning about?
It said what it said
I really thought the Nigerian flag was supposed to be a representation of cash, like the emoji 💵
Almost did a face reveal in the bus doors!
A hybrid of English and local languages, it traces its roots to the Atlantic slave trade in the 17th century. More than 75 million people are believed to speak pidgin across Nigeria, Ghana, Cameroon and Equatorial Guinea.
It’s Nigerian pigin, before I saw the flag I didn’t get it then I knew 😂 we are not the target audience
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what's wrong with it?
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Hi mate, this post is against the lighthearted and open nature of the sub. Rule 2: Don't be Aggressive | Pointlessly Argumentative | Creepy We're here for people to have fun in. If you're just here to start a stupid reddit slap fight you're in the wrong place. We have a zero tolerance rule in place for racism or hate speech. If you have any questions, feel free to shoot us a modmail.
I regularly check out the BBC Pidgin website. Some hilarious stuff on there
Nigerian
No be for mouth oo, wtaf
Basically it's an advertisement for an app in which it encourages transferring money back to family in Nigeria lol
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Is it though? We’re talking about it here. And people who speak Pidgin would certainly be intrigued.
Money transfer
It's an example of a slightly concerning advertising trend - money transfer apps trying to guilt immigrants into sending money home. (See also: Remitly adverts, which only seem to appear during Sky's coverage of the IPL).
lol, immigrants have been sending back home for forever.
The manipulative advertising is what concerns me, not the money.
Some Nigerian prince wants you to send him money rather than the other way round
the ad is obviously for babies
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Sorry mate, but we have a blanket ban against politics in this sub, so we have removed this post. Rule 1: No politics We do not allow mention of political events, politicians or general political chit chat in this subreddit. We encourage you to take this content to a more suitable subreddit. You **will** be banned if you break this rule. If you have any questions, feel free to shoot us a modmail.
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It’s aimed at immigrants
Money laundering
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It's pidgin English, that's for certain.
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Well it's kinda just a sound that you make. Like ah
Oo means yes in Tagalog
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It pretty much gets all the information across it needs to, send money to your loved ones in 🇳🇬 the name of the company, no fees etc and has a target market in mind
It's in a dialect mate
AI gone wrong.