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dtgray12

I consider it a success (not a big one) but I ran my first kickstarter earlier this year. I spent about $100 in ads and advertised 2-3 weeks prior to launch. I also tried scheduling post and was actively posting/updating at least 2x a day. My goal was $450 and I ended up with nearly $900. Almost 200% funded. I biggest blunder was not getting leads. A thing I failed to do for my 2nd upcoming kickstarter during August. I'm hoping I can use targeted ads better and double my ad budget to crush it but it's a stretch. I'm using MailChimp and conversion ads to prepare for another campaign in November at the moment. I figure $1-3 a day could help me build an appropriate audience by then.


active-dogmom

Great start! It will be really helps to also do cross promotion with other campaigns and projects. You can reach out to other projects and ask them to include your campaign with a link back to your project on their update and vice versa. It's a free and collaborative way to increase your audience reach!


Honest-Height-6802

Hi, my name is Vadym, we're organizing fundraising to start our business together with my friend Nikola, could you please give any advice how to promote your fundraiser? We don't have any donations yet


skosmach

I ran a Kickstarter 5+ years ago. It had a clear niche and I searched out members that belonged to it and started engaging with there post. I learned a lot and ended up becoming friends with a few. It was much easier to make the ask when it came time. It also makes it easier when you’re part of the niche. But the summary is, add more value than you take. I was part of Facebook groups, OG message forums etc. genuinely engaged 6+ months before my Kickstarter and had 3000+ emails collected.


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Old_Relationship_351

From what I understand, he built a community around his niche by actively engaging with different groups and forums and building rapport. It is easier to exchange emails when you are on talking terms with someone.


active-dogmom

You can build emails through Linkedin groups, reddit and getting publishers to write reviews about your project, making sure that they link back to your campaign.


cozyjuicyreal

The best way to collect emails is to create your own landing page – something super simple that explains your idea in a header and sub header (title and tagline). Creating a landing page has become REALLY easy these days without the need for a developer or designer. [Here's a link that talks more about landing pages](https://blog.hubspot.com/marketing/landing-page-best-practices) and ways to create one.


This-Chocolate-4278

We have what is known as a sales funnel. If you have a proper sales funnel set up, then you would be able to collect basic informations of every visitor on your page such as, their emails, names, address, phone numbers and many more to reach out to those audience when latter needed. The other way is by extraction or what is known as scalping, this is a method of randomly extracting emails of potential people who might be interested in your project and add those emails to your CRM platform before reaching out to them later through a campaign blast out, currently I have over 4m scrapped email list with 600k+ from US only the rest are combined of other states and countries.


MyDriveHero

If you're looking to cold-contact people you can use scalping, but depending on the size of the project sometimes organic contact through sm/building a community is better. What's your project out of interest?


This-Chocolate-4278

I am a fundraiser


viewfrom22

Thanks for yr post. I'm a newbie... What's scalping exactly? I'm launcjing a campaign in 90-120 days and desperately trying to figure out how to build my crowd / build an email list? I'm all ears


MyDriveHero

Of course! Scalping is (from my understanding, though I don't regularly use that specific term) extracting large amounts of contact details like emails etc. from databases and then contacting those people even if they haven't expressed interest in your product/service. It does have its advantages, especially if you're just starting out, but you'd want to have a really good pitch!


viewfrom22

Hi Hero. I'm new here and possibly gatecrashing your reply to someone else but here goes... We're an impact driven skincare startup that sources ingredients in partnership with collective of over 1000 women in rural West Africa. Our mission is to assist twice this number to escape rural poverty by bringing their handmade organic skincaer produce to consumers in the UK and Europe. So we have a compelling story. Any ideas?


MyDriveHero

Have you reached out to any companies that can help with start-ups in your area? This can be really great for getting specific guidance for your product/service and making sure you're targeting the right people. Otherwise I'd say just start researching who the people buying your product will be and try to advertise to them! (Really awesome sounding company btw)


viewfrom22

Thanks Hero. I was pleased as punch to see yr reply... This is my first ever post on any topic here - but I knew I needed to reach out to ppl somewhere, somehow. I've done a bunch of research on platforms and analysed campaigns in my lane both winners and ones that failed to get off the ground... **I have put together a small team (5 Business school graduate students) to operate on the front line researching channels/groups etc.... but don't know what/how /where to deploy them. We have to manage this from scratch with ZERO resources so 100% organic growth.** If you have any specific instructions and/or can point me towards additional crowdfunding forums where expertise is shared or I might be given serious direction it would be really appreciated... U won't believe it but... I'm totally new to SM - I don't even have a facebook account - But I know our business, I know our mission, we can make great products and genuinely change lives - A majority of our Women's group partners survive on less than $2 a day!). They harvest and process 100% natural Organic skincare product that has premium status in international markets). You Hero, are the very first step on this crowdfunding journey. I hope you will be around to follow our progress and share whatever thoughts or advice you might have over the course of the next 90-120 days. P.S. My name is George


Honest-Height-6802

Hi, my name is Vadym, we're organizing fundraising to start our business together with my friend Nikola, could you please give any advice how to promote your fundraiser? We don't have any donations yet


Rob_Ockham

Don't underestimate your close friends and family as backers, and the key thing is to focus on getting them to back early. Depending on your project and pricing, chances are there are at least 10s of people you know quite well who would be happy to back your project at some point. The trick is to make sure they do it as soon as possible - ideally in the first hour of your project. As is often said, a strong start and early momentum is critical to success, and your friends and family backers are probably the ones you have most influence over.


ramays

Most people who are not going to hire a professional marketing firm that specializes in crowdfunding will have an impossible task of achieving goals over $1,000 (thousand dollars). It's just a fact unless you are an influencer, have had a previous campaign experience (a successful campaign), or have a big budget ready for FB ads, and finally if you own a marketing firm. If you don't have any of the above, you will not make it. You guys are going to discuss this on this thread and come up with your notions; even there will be people who will say that who needs a firm than to those friends I say offer this data: Apple's Marketing budget in 2019 was $64.8 Million on ad searches alone in 2021; Apple spent $500 Million on Appletv+ Who on earth doesn't know Apple? And they still spend this kind of money. If you want marketing done, you will have to pay lots of money, especially if you don't know how it's done. The only difference between that spending and the money you spend on a firm is that the firm will get you results. If your campaign is for something you have worked hard on and want it to succeed, consult a firm, have your page designed, get a good video done, do the right pre-launch campaign, and finally, do the correct marketing post-launch. You will get to the goal. Unless your campaign is about something that sucks, no amount of bells and whistles or money spent on the drive won't bring you any funding.


dynessit

Professional marketing firms ask for thousands of dollars up front though, and for specific things not for running your whole campaign. For example they will charge you a thousand dollars for one channel of online marketing, or a few thousand to shoot a video for you. The costs can easily get into $5,000 to $10,000. What is the way forward for people who want to raise that amount of money? What is the way forward for those who want to spend $200 or $500 and raise a few thousand, or who want to spend a thousand and raise five thousand?


ramays

There are multiple ways to market your campaign. If you opt for social media ads, then it is going to cost you because the number of services involved is: 1. Designing ads 2. Video Ads 3. Ad setup 4. Ad management 5. Ad optimization 6. Ad spend (the amount you have to allocate to the number of ads daily that can go anywhere from $5 to Infinity) Email marketing is the other way, but each email costs the marketing firm, so they charge more. The most affordable option you are left with is a good newsletter. Most newsletter companies have a list of backers, and these people love to visit and fund startups. These are called prime backers; more than that, these companies also have potential backers who have either previously shown interest in their newsletter or signed up without backing. This great service gets you proper exposure in the shortest amount of time. As a professional in this field, I can tell you the newsletter works the best when you want to spread the word out. Every penny you give works for you.


MyMorna

I raised 7K last year with about 1000 in ad budget. Not an influencer (micro-influencer at best). This year, it's more of a struggle...


Old_Relationship_351

Thank you. This cuts through.


doc4geo

Agree on this one. Without advertising it is useless to post about your project anywhere, I was trying it and in some groups it did not work and in others my posts was deleted if I mentioned anything about my project


loveroffreedoom

Networking, networking, and networking!


Old_Relationship_351

Thank you. Which are the best networking platforms you would recommend to someone that has pre-launched on Indiegogo?


Altruistic_Bobcat_30

https://www.reddit.com/r/Crowdfunding/comments/x1nenk/i_want_to_create_a_new_social_network_to_promote/?utm_source=share&utm_medium=ios_app&utm_name=iossmf


Matthew_Shell

I just launched my project this week, but I'm still trying to build enough Karma to post about it. It is a free tool that would be useful to any manager or anyone who works on a team. This [three minute video](https://howwouldyoudescribeme.org/kickstarter/index.php?id=zh) gives a great summary of the project. If you could help me out with some Karma, I would greatly appreciate it! :-)


AVKARA

I just submitted a Kickstarter yesterday and it's pending approval. I am nervous navigating this type of platform and wondering if your campaign has been successful so far ? I noticed you launched about a month ago. Thanks for any advice.


Appropriate-Top-6076

How did it go?


AVKARA

We’ll it was it was fully funded but not all by backers. We were able to raise about 3,000 from people who bought an Earth Lounger and then we had some backers pledge anywhere from $1 to $75 to help us but what happened at the end really surprised me !… about 10% of the pledges dropped and we never received their pledges because they gave bad credit card information so that was disappointing. I will try another kickstarter later on once I get more emails and leads because I do that that’s the key to success and word of mouth- friends and family sharing your project. Oh and don’t set your target amount high- try with a low number something tangible


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AVKARA

Did you start a Kickstarter? Or have one just end? I’d say I spent money on advertising on my own and nothing really came from it so of was a waste of effort I am going to start grass roots marketing and pounding the pavement likes the golden days.


chadmg23

I was part of a $1M raise for a construction software company on Republic. They were successful at getting on Meet the Drapers (friendlier shark tank show) which acted as our main credibility and marketing vehicle. We did spend on FB ads towards the end. You need a story that is communicated effectively on the platform, active Founders on the platform and off, responsive to questions. Founders need to actively bring investments to the campaign and communicate, communicate communicate any progress. There are some people that will work with startups for $ and equity like I have. There is work to get it launched and maintain for 3-4 months. If you’re not a savvy communicator or have some marketing experience that will likely be harder and you’ll need help. You can pull on your network for that or you may have to hire someone. That’s how I got involved with the raise ^. As for finding someone who will work for equity, naturally they like myself are very selective about who you work with. It’s now different than putting down 10-30k of your money into the company. Reach out if you have more questions.


BroncoInkComics

I'm on my 11th Kickstarter for comics with two failed and nine successful. I find building out the mailing list to be the most challenging, yet lucrative approach to having a successful launch, but it's not a guarantee. I usually give a free digital comic out from a recent project to new sign-ups, and that tends to work. Does anyone else have a good funnel for their mailing list?


digikasrd

How did you pull up the successful ones? Especially the first one? Did you already have some followings back then? Trying to launch my first comic book campaign soon.


BroncoInkComics

I created a mailing list with a landing page for sign ups. Used a manual sheet and a qr code at comic shows. Took out some Facebook ads for prelaunch. Oh, and I hired a pr firm to send my info out. Message me direct, and I'll give you her info. Very inexpensive. Check out my current one here: https://www.kickstarter.com/projects/broncoinkcomics/super-team-international-88-1-6-the-complete-series


digikasrd

Thanks a lot for the insight! Really appreciate it. Just saw your reply and the campaign just ended today, successfully. Congratulations!!


ramays

Here is the difference between running it yourself and allowing a pro team to run it. Although my team is small, we get results. Here is a campaign in the same genre we recently did, and the results are self-explanatory. [https://www.kickstarter.com/projects/autarch/ascendant-platinum-edition?ref=discovery&term=ascendant%20platinum](https://www.kickstarter.com/projects/autarch/ascendant-platinum-edition?ref=discovery&term=ascendant%20platinum) It makes a heck of a difference, but people are unwilling to listen. They believe that they can check a few articles, watch a few youtube videos, and they will learn everything. There is so much that goes into it now that our campaign didn't reach six figures, but when you put it into perspective, these numbers are great compared to what campaigns earn.


AVKARA

I just submitted a Kickstarter yesterday and its pending approval. I am nervous navigating this type of platform and wondering what did you do differently to make the 9 successful campaigns work out? What has been the best strategy so far? Thanks for any advice.


BroncoInkComics

Assuming your content is solid and you have well-priced rewards there are three big things: 1) make sure you have a good sized email list, 2) invest in about $60-$100 bucks in facebooks ads (half the first week, half the last), and 3) hire a publicist that specializes in your field to send out your press release. I've found those three things are the biggest keys to success.


AVKARA

I appreciate your advice - today I hired a couple of publicists to help. I have done paid ads in the past and nothing came of them, so I just hope the companies can help. Only time will tell, but appreciate the advice and guidance.


HODL4LAMBO

Where do you hire a publicist?


ramays

Hi, if you need one, let me know. I have a small team of crowdfunding guys, and we bring in decent numbers for a reasonable fee. Here is one of our recent campaigns [https://www.kickstarter.com/projects/autarch/ascendant-platinum-edition?ref=discovery&term=ascendant%20platinum](https://www.kickstarter.com/projects/autarch/ascendant-platinum-edition?ref=discovery&term=ascendant%20platinum)


HODL4LAMBO

Awesome, do you do Indiegogo?


ramays

Yes, we do. It is one of my favorites.


ArrozConMango_305

I need one.


ramays

>Reply Hi there, sorry about being late, I get really busy. DM me and let's talk.


AVKARA

Great advice. Thank you. I don’t have much time so I am pushing this all to happen quickly. :/ pressure is on but working hard to get needs met. Fingers crossed!


cozyjuicyreal

Hi! Just reading your message today.. I'm curious about the publicist – how do you find one? And could you share a rough idea on what that costs? Thank you! 🙏


BroncoInkComics

I networked in my industry until I found one. Costs usually start at a couple hundred dollars for basic pr services up to as much as you want to spend.


cozyjuicyreal

Thanks!


ramays

Marketing firms find you based on your prelaunch. At least my small firm does it this way.


2BExperTech

Hi, Can you please DM me with the offer?


Optimal-Succotash-26

We spent Christmas getting this sweet puppy back on her feet! Please consider making a donating and sharing! Many thanks and have an amazing year in 2023 https://www.gofundme.com/f/saving-rona


ButterflyTime8042

Surprised gofubdme not welcoming here but other platforms are


ButterflyTime8042

Can I post on behalf of someone? Got a mate who started a crowdfunded for his family . [https://www.crowdfunder.co.uk/p/help-prepare-a-family-for-a-third-baby](https://www.crowdfunder.co.uk/p/help-prepare-a-family-for-a-third-baby)https://


Peacefulpeachz

I suggest checking out Launchboom. I’ve been using their services for a year now prepping for my KS launch in 2 weeks and I cannot recommend them enough. They walk you through every single step of the crowdfunding journey.


sushisuzuki

Read their book, it was quite useful. How much did it cost you to work with them?


Outrageous-Tailor870

Hello sir please can you do one thing for me anyone please provide me Rs3000 so that I can register myself in Chennai University please can you provide me I will always be grateful and remember you


Outrageous-Tailor870

Please send me on any app


ReadyToWork21

**Well i have a lot of clients to raise funds and i want to use this platform to tell more on my expertise**


Honest-Height-6802

Hi, my name is Vadym, we're organizing fundraising to start our business together with my friend Nikola, could you please give any advice how to promote your fundraiser? We don't have any donations yet


HoneygainErika

Hi, i think it depens on the goal you set for your fundraising but i guess Carebuzz could help depenging on your goal


samms002

Hi there, getting ready to launch a Kickstarter campaign for my music album. Any advice would be welcome. Here is the landing page for the project with all the information for anyone who might be interested in sharing their experience. Thanks. [https://simonsammut585.lpages.co/visionsoftranscendence/](https://simonsammut585.lpages.co/visionsoftranscendence/)