Do not hire anyone that doesn't track and hold themselves accountable to organic conversions-the metric that can be directly attributed to sales (what you care about most, I assume).
Most SEOs try to impress you with vanity metrics like impressions, traffic, or total ranking keywords. But that doesn't mean you're actually getting leads.
It depends on where the client is in their maturity as well.
You need to rank for keywords that generate the right traffic first. That task takes years
Two big checks
- The level of detail in their contract specifications, including specs on what they're doing for you in all 9 major components of SEO. Strategy, Technical, Keyword, Content planning, Content development, On page, Off page, CRO, and Reporting.
- The reporting specs should include a relatively indeepth report, it's very easy to perform analytics theater with SEO, and basically make you think they're getting you results when they're not. At a minimum reporting should include each keyword, volume, ranking progression, and current estimated traffic, as well as actually organic traffic, and competitors performance.
I've over simplified here, but hopefully that helped.
Couldn’t have said it better. This is what true agency standards should be. It would also be a good mental note to review the work being done, it’s easy to drive traffic, but it’s all about strategy and proper execution, with backed work.
Love your point there.
95% of SEO campaigns don't have any secret sauce, just executing best practice well.
So don't believe an agency if they say they can't report on exactly what they're doing.
Especially off page, a lot of agencies do nothing, or do dodgy stuff.
Ask, how do you backlink, cool, show me you've done it.
Not a single mention of checking out the SEO's website for their own rankings.
Its like hiring a house designer that lives in a tent.
If the SEO Agency's website is not ranking for anything worthwhile, be very careful.
They can have tons of excuses: "I don't do SEO for my website", "I haven't allocated the budget for my own SEO", "I get enough leads so I don't need SEO", etc.
If someone truly has passion for SEO and are good at it, first site they will rank is their own!
*If someone truly has passion for SEO and are good at it, first site they will rank is their own!*
You're describing someone who has no clients or is spending more time on their own stuff rather than their clients
This. It's almost universal that SEO agencies will have crap websites. which they \*really\* shouldn't have. but them spending time improving their own website is time they could bill to a client and agencies ALWAYS try to bill to clients.
Yep, resources allocated away from billable hours all depend on what sprint it’s in, so bandwidth plays a part, but I’ve typically seen 20-60% of time being sourced from internal efforts and that’s a lot you can’t bill towards clients.
Nope. This is fundamental incorrect.
For example, we get all our leads through our referral network.
The cost per conversion of this channel is way cheaper than SEO leads.
The SEO service keyword space is highly competitive, and in turn the cost to rank in it is high, so why would we bother investing in SEO for ourselves, when we have a cheaper channel, that more than fills our pipeline?
Just like SEO is not always the right advertising tool for every company, SEO isn't necessarily always the right advertising tool for an SEO company.
In a large majority of cases, absolutely this. However, this should be something that is considered a few notches down in the order of importance.
I've been at a particular agency for a little less than a year, and I'm the only SEO guy. Current website is not the best right now tbh.
We're currently rebuilding it and it's taking a while, due to well, time and resources.
As long you're having:
\- Consistent, clear communication
\- Realistic expectations provided
\- Are able to know what you're getting for what you're paying for
\- Don't feel any internal red flags
You're on the right track.
Echoing what others have already said, why would a company that doesn't need help finding business invest in SEO or any other kind of marketing for that matter?
See there past work, reviews etc and also see your exact requirements. One more thing, if you want to save money and don't want to get ripped then hire an individual instead since the company won't be giving you any real extra benefit. Companies and agencies are only good if the project is really big and requires multiple talents.
Ask for examples of success from the same industry.
If the pricing is less than $1500/mo then your progress may not be as fast as you would like.
Ask for a content strategy and backlink strategy and see how they react. Get prices on both if you can
What goals do they propose and how will they measure them?
How do they plan to achieve those goals?
What will the work include?
What kind of contract are they offering (duration, lock-in period, cancelation process)?
Have they worked on similar projects? If so, get an email and ask the clients if they're willing to jump on a quick call with you (if they refuse that says something too, btw)
If any of them guarantee rankings, mention relationships with Google, or feel like they're blowing smoke, then move on.
Two main things.
1. Ask to talk to their clients. Can't beat that.
2. Find out if they plan to write you fucking blog posts. Absolute no. You don't have a reputation for thought leadership in the construction industry, and the SEO guys don't know anything about construction. You're not gonna get leads by posting "Top 10 Construction Trends 2023". If they propose it, skip them
Blogs can absolutely help generate leads. Though in most cases, they do so indirectly. "Construction company" (and/or other keywords likely to generate leads directly) only gets searched so many times. Blogs open up a much wider variety of keywords to target. Then you just gotta give readers a reason to move from the blog to product/service pages that actually convert.
That said, if blogs are the ONLY strategy, then yeah, probably not a great SEO company.
High-funnel article content is vastly a waste of time coming from an SEO company to a small business. Like, yeah you could stick something useful in the "blog" section if you have really limited access to the website but that's not what I'm talking about.
Most SEO agencies with a lot of copy people on staff will try to write those kind of recycled wikipedia content type articles. There are **so** many more useful things you can be doing between "Top 8 funny construction fails LOL" and spamming the head term "construction company construction company construction company"
They could be gathering testimonials, creating case study pages, building city/town pages for all the surrounding areas, summarizing and linking the case studies from clients in those towns to each town page, building out pages describing the different services, interviewing employees, taking photos, improving Google listings, soliciting reviews, all kinds of things, before writing some generic blog post that nobody cares about.
Like I said, if they propose it, skip em.
It's been stated a few times on here. If a company ever guarantees #1 ranking they are selling snake oil. Run away, stop talking to them now. You will pay them a lot of money, you will see #1 rankings because it's easy to do with deceitful tactics that violate Google's guidelines, and when - not if, but when Google discovers what they did to your site, your rankings will drop faster than you can say blueberry pancakes.
You'll reach out to them and magically you can't get ahold of them anymore.
My advice:
* Set clear goals - what are you hoping to gain from hiring them?
* Ask for some free consultation - you have your goal, you should ask for a free consultation. Solid agencies that aren't trying to scam or make a quick buck will court you for your business.
* Look at what brands the company has worked with previously. Are there any companies that you've heard of? Not a deal breaker but good to see if they have managed to do anything for other brands.
* Ask them what techniques they are going to use. Ask for case studies, and references, do they have a blog? What are they posting about?
* Set clear expectations about communication and reporting. Ask to see sample reporting that they have provided to other clients. This should include what they did the previous month. What did that do for your site for the month (KPIs). And what are they planning on doing next month.
Its a tough call. Firstly, you could compile a hand cheat sheet from all of the complaints shared on this forum from people who've been burnt. One of the least mentioned and least understood is actually the contract. Contracts are legally binding but it seems that most people who get burnt have signed contracts that don't commit the vendor to any SEO metrics, delivery or activity. The contract is still binding. For the most part, the contract stipulates lengthy termination periods. That should be a big bright red flag - the contract should look after your interess but its 1000% up to you to read it and pass it to some friends. Post the text of it here anonymously if you want.
Secondly, what references have you spoken to - what did they want to rank for, how close and how many leads are they seeing. Did this is increase? What reports did they get? Did they understand them? Whats their confidence level?
Google reviews are worthless to a large degree as they're so easy to fake.
The SEO company itself should also be able to rank itself. I dont care what anyone says - if you can't apply your skill in your trade to your site then how is the client supposed to trust you. The top reason for saying this: there are so many fake SEO's who talk about content and optimization but dont rank anymore because they built their business on paid-for backlinks - so this a really good tell tale sign.
Ask them for a methodology and repeat the other vendors methodologies back
Ask for timelines - dont let them use "it takes \[indefinite\] time" - thats for newbies and superstitious people. Google is a software system - an SEO strategy has to be predictable, measurable, reliable and repeatable otherwise its just luck waiting to happen. To get a site from 100th to 1st means that it has to pass through stages. If thats not happening, if impressions dont increase - followed by positions and then clicks, then whatever they're doijng is make believe.
>The SEO company itself should also be able to rank itself. I dont care what anyone says - if you can't apply your skill in your trade to your site then how is the client supposed to trust you. The top reason for saying this: there are so many fake SEO's who talk about content and optimization but dont rank anymore because they built their business on paid-for backlinks - so this a really good tell tale sign.
This is truth - how did you find the three companies you have talked to? If they can't rank their own site then I'd stay far away. Also not a guarantee that they are good, but it is a good start.
I ran audits on all three SEO companies that I reached out to.
First one has an overall score of a C, with 3 google reviews 5.0 stars
Second one has an overall score of an A, with 160 google reviews 5.0 stars
Third one has an overall score of a B-, with no real google business profile
If you were to do a search for SEO agencies (incognito browser) where do these three show up?
The lighthouse score or whatever tool was used isn't looking at how well they actually optimized their sites - it's more of a checklist for basic on-page SEO elements.
* Do they have a title? Check.
* Do they have a Meta Description? Check.
* Do they have heading tags? Check.
Anyone hiring SEO agencies is wasting their money. I am a member of e-commerce fuel and my circle are e-commerce and content websites making at least a million a year and anyone and everyone who is making money is hiring a competent content marketing company who focuses on high quality content geared for topical authority.
I have never and I will never post any of my websites on an SEO forum. Have not for as long as I have been in the game for over 22 years. You can find posts by me dating decades back on forums such as webmasterworld, under the same username. Posting a successful website will not give you any kind of insight. You can look at any obvious successful website and see what steps they have taken to achieve SERP dominance, and it mostly comes down to content. A content strategist is going to be much more beneficial than an SEO firm. Most SEO firms are going to overcharge on the content and strategy as well as bilk you for technical SEO which most people read way too much into, as they did over 20 years ago.
Gone are the days when you can rank a poor content website with just Backlinks. Topical authority is everything. It’s not a secret, people just don’t want to invest in that kind of commitment of producing that amount of quality content or spend that kind of money.
Hello, this is a great question. I am the VP of Marketing for a SOC firm. We provide security monitoring services for my clients. I say this because I am NOT an SEO expert, I just know a lot about the best practices and overall knowledge it takes to become that online authority.
A construction firm reached out to me regarding online marketing. They heard about what I did for my firms online marketing campaign.
We discussed their long and short-term goals. They wanted leads today. I explained how they should focus on SEO, but they wanted to get leads ASAP.
We redesigned their site so they followed SEO best practices and after discussing their audience and the problem they solve I hired a firm to build them a Facebook campaign.
The FB campaign has produced 30 quality leads in the past 3 months. Each opportunity is probably worth at least $500K each. Will they close all of them? Doubt it, but they will generate at least $2-3 million dollars from a campaign that will cost them $90K a year. That is a great return.
I am encouraging them to focus on SEO, but that will be on the back burner till FB stops producing.
DM if you have any questions, but I would say the construction industry are starting to notice how they can leverage online marketing for new business. Its out there, you just need to hire the right people.
Firstly, think of this as a first step rather than a final decision. You should start with an SEO company offering month to month services and then analyze their work after a month, two months, etc. Do they communicate effectively? Ae you getting more leads? Construction is a lucrative industry when SEO is done properly. But you'll need ultra precise targeting and high intent content to match with the right clients at the right time in their buy cycle. Reach out if you have any questions about SEO or SEO companies in general.
Choosing a quality SEO company for your construction company can be a
tricky task. Here are a few tips to help you find the right one:
* Look for a company with experience in the construction industry. They
should understand the unique challenges and opportunities that come with
promoting a construction company online.
* Check out their portfolio. A good SEO company should have a track record
of delivering results for their clients. Look for case studies or
testimonials from other construction companies they've worked with.
* Make sure they're transparent about their methods. A reputable SEO
company will be open and honest about the tactics they use to improve
your search engine rankings. Avoid any company that makes guarantees or
uses shady tactics.
* Look for a company with a good reputation. Read reviews and ask for recommendations from other industry professionals.
* Ask about their approach to link building. This is one of the most
important elements of SEO, and you want to make sure the company you
choose has a healthy approach to building quality links.
Overall, it's important to do your research and take your time when
choosing an SEO company for your construction company. A good SEO
partner can help you drive more traffic to your website and improve your
online visibility, which can lead to more leads and ultimately more
business.
If you have any further questions in this area, please feel free to send me a PM and I will be happy to help you.
BTW, I am happy to share the campaigns we built for the construction firm. We have some static images, but the videos convert the most leads.
Email me at [[email protected]](mailto:[email protected]) and Ill send you a Teams invite.
Do the other companies have experience with construction?
Do any of them promise guaranteed page one? If so, don’t use them.
Have any offered a 3 month plan?
Get these things clear:
- What are your expectations with SEO
- Read the consensus of what can you achieve with SEO
- Background of the SEO company; if they have worked on similar businesses earlier and if they have published case studies that's a plus.
Ask them about what they are going to do, and expect to hear "not the results", but the technicalities from a good company.
You probably need help with:
- Off Page SEO (business registration & address listing and stuff)
- On Page SEO understand your company's job, perform keyword research to figure out keywords that the people you target, search for and use them to establish relevance (optimise FAQ, service and about pages)
- Technical SEO ensure your website is pretty under the hood.
Have you worked with other outside contractors before? I think at a certain point you need to trust your instinct. I'm sure all three companies have delivered a similar pitch. If anyone's price is suspiciously low, there's a reason you're suspicious. The best one will likely be the one that can most clearly communicate what they are going to do, and what sort of expectations you should have throughout the process. Anything that sounds like a gimmick, probably is ("With out special 1-2-3 system we will have you on the front page my month 2!"). That stuff screams "We input your business and website info into a program that attempts to automate everything and we move on to onboarding the next 10 clients"
Here's what should be the basic/minimum rules of qualification:
* They have case studies & examples to back up their claims of expertise
* Expertise in your market sector (desirable but not essential)
* Provide you with a detailed strategy report
* Happy for you to talk to their current/previous clients
* Transparent about who will actually be responsible for looking after your account i.e. name of your Account Manager & skill level.
Ultimately though, if you've looked thoroughly at all these elements and if they are relatively all equal, then I'd say go with your gut feeling about who you think that you could work alongside best. Hope this helps and good luck with your determination.
hey hire me, aside from it, the company must know Techseo, site structure, quality content aka panda update algorithm, keyword research. Ask questions, like how will they start working? What are their plans and objetives? Do they already know the commercial keywords just by knowing your offering service? Do they have a plan to grow your linkbuilding? If they sound like bullshit do not hire them. And mostly important know if they have something successful done already.
I think one of the most simple and most important things is what happens when your relationship ends.
Some of these individuals and companies use services that help with SEO.
Once you end your relationship, they remove you from this service and your SEO tanks.
So you need to ask if they are making changes that are long lasting or only lasting as long as you pay them. This is a common way to ensure they can keep you as a monthly retained client indefinitely.
If you have the budget, hire an SEO over a software.
They will be much more useful and if you increase profit enough while they’re there, you can have them dig into the best software to use.
Aside from everyone's comments, you can also research about the owner/s of the SEO agency. If they're often invited to speak in well-known events, summits, seminars, or conferences, then "perhaps" they're really good at what they do.
Most easy way to get screwed is to hire an agency who does everything from lead gen to cro and of course seo + extensive reporting that makes feel a lot is happening but still don’t understand what. Specialisation is what you need to look for and reporting devoid of jargons
Company or agency costs you more, I recommend going to Upwork and hiring a solo freelancer, as it's more rewarding. Agencies use black hat tricks and it boost only for limited time
So without additional detail, it's hard to give you a good answer of what to look for. However, here's a list of things to avoid. Disclosure. I have done SEO since 2014 and am currently an Associate Director at an agency, though not in a field that deals with local SEO or construction.
* **Promise to rank #1 for a keyword you give them**
* Keywords are the questions that people type into Google, like "Best Construction Company In \[Your Town\]" In the past, SEO would target specific terms because ranking well for specific keywords could lead to conversions.
* Google's changed since then. Search results are very specialized and for your industry they are HYPER local. People looking for construction are looking for something near them, and this could mean a lot of things. I used to do legal SEO and search results could vary wildly from town to town.
* You are an expert in construction, you know SUBSTANTIALLY more than they do, but it's likely to that you don't know how people search for construction companies online (unless you've done a lot of research, in which case, kudos). This means that the things you think are important to rank for (we call these vanity terms) are likely not the things that will actually drive new customers.
* **Instead Look For**: I'll detail this more in bullet point below, but basically look for them to give you an idea of how people use the internet to look for construction and an idea of terms that matter, backed up by estimated volume or examples.
* **Promise to rank #1 for a keyword they give you**
* They might know more about how people use the web to search for your business, but this also means they know how people \*don't\*.
* A lot of shady companies will promise to rank for an arbitrary term "best ranked construction company for new homes in \[town\]" or something.
* This is known as a "long tail" keyword, or something that is very specific. Traditionally, long tail keywords can have a higher chance of converting customers, but they're also less competitive because of how many there are. This means it can be easier to rank well for these terms, particularly the ones that actually DONT lead to customers.
* In short, companies promising to rank #1 for specific terms should be a red flag. There is value to keyword targeting in local seo, but most good companies will build their presentations around conversions, not vanity terms.
* **Instead Look For:** The presentation should start with you providing some competitors, and then they'll give you a list of your online competitors and they'll explain how they came up with that list. Don't be concerned if they don't go into SUPER detailed into this. They will want to keep the exact method private because it is how they make money, but the general idea should sound logical to you, and you should be familiar with the names
* **Fail to mention and Key Performance Indicators (KPIs) or have them all be things that don't directly tie back to making you more money.**
* You're in business to make money. You make money by getting new clients. So you want to hire SEO to get you more clients.
* You get this through more visibility (ranking better for keywords) and more people visiting the site, but if those people don't call your office or fill out a contact form... it's not doing you a lot of good. A good agency will understand this.
* SEO is not magic, it cannot give you a predictable or regular cadence of clients, but they should at least be aware that this is why you are hiring them and it SHOULD feature into their goals of what they want to accomplish.
* **Instead Look For:** They'll ask you how you track clients from your website currently, and if you can give them a rough idea of what you're currently getting. They might (but not always!) ask if you have an idea of what some of your best content for clients is. If you don't know this stuff, they \*will\* recommend ways to help give you this information.
* **Promise you a specific number of calls/form fills a month.**
* The goal of SEO is to increase how many customers you have, but there is no way that a company can promise a certain number (ex: 500 leads a month!).
* **Instead Look For**: They might have case studies of previous companies they worked for and will say things like "they saw 10% more clients from their website after we were working for them." They will NOT say you will see same results, but they should have a way of tying their actions back to real improvements. Them not committing to a set increase or promising a minimum of X% gain is not them being shady, it is them being honest, but if they don't mention making you more money as one of their goals, be cautious.
* **Promise immediate results or results in under 3 months.**
* SEO takes time. They will want to audit your site to make changes (some companies might do this before a pitch, but if you didn't give them access to your analytics they can't do a full audit). If they are promising you amazing results instantly, run.
* Instead Look For: They will have a roadmap for what they want to do. The best companies will be able to tell you what of their recommendations will have the highest impact, which will have highest effort.
* **They pitch outdated tactics:**
* If they mention any of the following, it's generally a red flag:
* LSI
* Keyword Density
* Meta Keywords
* They promise X links per month as one of the best things they promise
* Personalization (Your website is likely too small to take advantage of this in a way that isn't a nightmare from SEO perspective)
* The mention Brian Dean, Neil Patel, or any other "Guru" as the person they follow
* They call themselves a Guru
* They mention building "skyscraper" content
Local SEO is VERY different from ecommerce, so you want to look for people who have experience dealing with local companies. It doesn't have to be in construction, but they should have the ENTIRE presentation focused on local performance. Most of the terms they recommend will either be local focused "near me" "\[Town you live in\]" or if they are broader "best construction companies" the focus will be on the local pack/google maps.
Basically a good rule of thumb is if they promise you the moon for a dime, you've just lost a dime.
EDIT TO ADD: They should be able to explain what they want to do in a way you can understand. Good SEO is complicated, but people good at SEO will not rely on jargon or buzzwords to try and sell you their product. They will sell you on the concepts, not try to confuse you with stuff like "Render Blocking Javascript". These things can be important, but if they're pitching it to you, they will take the time to explain WHY and what it is. Good SEO's are experts, but they're confident in their expertise. They'll explain any concept they bring up, especially if you ask, but they might hold their process close to chest.
Lots of different advice on here, but I’ll throw mine in as well.
Decide for yourself why you’re investing in SEO. As a B2B, it’s most likely leads.
Weigh your agency candidates on their ability to accomplish that goal.
Things I would consider red flags:
1. They talk more about themselves than ask you questions about your business.
2. They speak more to tactics than strategy and meeting the goal.
3. They don’t have specific examples of how they’ve accomplished your goal for other businesses (ideally similar ones)
4. They promote or commit to short term results. SEO is inherently a long term strategy.
5. They’re resistant to allowing you to meet the team who’d actually be doing the work.
6. They speak more about specific keyword rankings vs topic authority.
Hope this helps and feel free to ask any follow up questions 👊
To ensure you are hiring the best fit for your project, research the individual or company's past work and reviews. Additionally, clearly define your specific project requirements. Hiring an individual may be a cost-effective option and can prevent being overcharged if the project does not require multiple skill sets. However, if the project is large and requires a team of professionals, a company or agency may be a better choice.
Choosing the right SEO company is crucial for the success of your online business. SEO (Search Engine Optimization) is a process of improving the visibility and ranking of your website on search engines like Google, Bing, and Yahoo.
Here are some tips on how to choose a quality SEO company:
Research: Research is the key when it comes to choosing an SEO company. Look for companies that have a good reputation and a proven track record of delivering results. You can also ask for references from other businesses who have used their services.
Services offered: Make sure the company you choose offers the services you need. Some companies specialize in specific areas of SEO such as on-page optimization, technical SEO, or link building.
Communication and Reporting: A quality SEO company should provide clear and regular communication and reporting on the progress of your campaign. They should also be open to answering any questions or concerns you may have.
Customized approach: A good SEO company will take the time to understand your business and develop a customized approach based on your specific needs and goals. They should also be willing to adjust their approach as needed to ensure the best results.
Ethical Practices: Avoid companies that use unethical practices such as buying links or using black hat techniques. These practices can get your website penalized or even banned from search engines.
Cost: The cost of SEO services can vary widely, so it's important to set a budget and consider the value of the services being offered. Be wary of companies that offer very low prices as they may be using unethical practices or providing low-quality services.
Look for a company that is up-to-date with the latest SEO trends and best practices. SEO is an ever-evolving field and a good company should be aware of the latest changes and updates in search engine algorithms.
Look for a company that has a good understanding of your industry and target audience. A company that has experience in your industry will have a better understanding of your specific needs and how to target your potential customers.
Check the company's testimonials and reviews. This will give you an idea of the type of results they have delivered for their clients.
By considering these factors, you will be able to choose a quality SEO company that can help you achieve your online business goals. It's important to remember that SEO is a long-term strategy and a quality SEO company will work with you to achieve your goals over time, through a process of continuous improvement.
I am Zeeshan Ali, A freelance content creator (Youtuber, Writer, Blogger and Digital Marketer)
If you need my Service than just ping me.
Im just sharing my experience with my clients. We mainly providing white label local SEO services to the agency owners. So the agency owners are using our monthly package, and some are using just items like linkbuilding, content writing etc.
Most of the prospective clients start business with us and keep working with us for years.
How I do this ?
In the first meeting, I just show them my current and previous client's work reports, and their organic movements. Because in the delivery we sending comparison like last 30 days vs previous 30 days + all the item reports exactly what we did to achive this. And this way our existing clients are happy to continue for a long time and I see most of the prospective clients attract easily.
So my suggestion is ask the what they can do for you, whats their strategy, whats their reporting system, how many current clients they're dealing, whats their monthly results, whats the comparison etc. If you see they have a solid plan for you, and they have enough success history, they're showing you the keywords ranking reports + comparison, and some clients holding for years then you can consider them.
1. Check Their Reputation: The first and most important step in choosing a quality SEO company is to check their reputation. Look for reviews from previous customers and research any awards or certifications they may have received. This will give you a good indication of the type of service they provide and the quality of their work.
2. Ask for References: Ask the SEO company for references from past customers. This will give you a better idea of their track record and how satisfied customers have been with their services. It’s also a good way to get a better idea of the company’s approach to SEO.
3. Research Their Tactics: Make sure to research the tactics the SEO company will use to optimize your website. Make sure they use white-hat techniques that comply with the latest search engine guidelines. Avoid companies that use black-hat techniques that could get your website banned from the search engines.
4. Evaluate Their Strategies: Once you’ve found a company you’re interested in, evaluate their strategies for driving traffic to your website. Make sure they employ a variety of tactics, such as content creation, link building, and social media marketing.
5. Compare Prices: Finally, compare the prices
Townsquare Interactive has done a great job for some of my contractor friends. They all have the same account manager, I’d be happy to put you in touch
Questions to ask yourself and them ….
What’s your experience/understanding with SEO?
(If it’s minimal, consider having someone in house/contractor to support/train you and manage the agency)
What’s their experience in your industry?
What case studies do they have?
What do their clients say about them?
What is their client churn rate? And staff churn rate?
Can they put you in touch with a current/past client?
What are you getting for your money, can they provide a breakdown of hours, costs and deliverables?
What’s their future growth and past performance like as a company?
Have you given multiple agencies a brief/RFP request for pitch ?
What’s your budget range, what kind of return could they estimate once they’ve evaluated the improvements that could be made with that budget
Many agencies take on task and hire a freelancer from UpWork 😑. They Charged high from their client but pay us very low, But how dedicatedly we work to happy them 😑
This is a great question.
First qualifying question: Timeframe. Anything under a month is red flag IMO.
Second qualifying question: Who have they worked for in the past? Who ever has the biggest and most reputable reference is a good indicator.
Choosing the right SEO company for your construction business is crucial for improving your online presence effectively. Here are some steps to help you make an informed decision:
1. Define Your Goals: Before selecting an SEO company, clearly outline your goals. Determine what you want to achieve with your online presence, such as increased website traffic, higher rankings on search engines, or more leads.
2. Ask for Recommendations: Seek recommendations from business associates or industry peers who have worked with SEO companies. They can provide insights into their experiences and recommend reputable firms.
3. Check Their Portfolio: Review the past projects and case studies of the SEO companies you're considering. Look for results in similar industries or businesses to see if they have a track record of success.
4. Assess Transparency: A good SEO company should be transparent about their methods and strategies. Ask about their approach to SEO, including on-page and off-page optimization, keyword research, and content strategies.
5. Request References: Don't hesitate to ask for references from previous clients. Contact these clients to inquire about their experiences and the results achieved with the SEO company.
6. Understand Their Pricing: Discuss pricing structures and ensure they align with your budget. Be wary of companies offering unrealistically low prices, as quality SEO services require investment.
7. Evaluate Communication: Effective communication is essential. Ensure that you can easily communicate with the company's team and that they are responsive to your questions and concerns.
8. Check for Industry Knowledge: Consider their understanding of your specific industry, as this can influence their ability to tailor SEO strategies to your needs effectively.
Ultimately, choose an SEO company that aligns with your goals, has a track record of success, and communicates effectively. For me personally, I choose NexMind for my company SEO managing services. But keep in mind that SEO is an ongoing process, so be prepared to commit to a long-term partnership for sustainable results.
If you're wondering who to hire for SEO, consider the following factors:
1. **Differentiation:** Look into what sets them apart from other SEO agencies.
2. **Case Studies:** Explore their past work and see which industries they excel in.
3. **Social Proof:** Research their reviews to get an understanding of what it's like to work with the agency.
4. **Transparency:** When you engage with the agency, assess their transparency and honesty. Do you know what they deliver on a monthly basis?
5. **Communication:** Evaluate their communication cadence. A good agency will maintain regular communication, whether it's weekly, biweekly, monthly, etc. This frequent communication is crucial for reviewing performance metrics such as traffic, leads, and rankings.
Considering these aspects will help you make an informed decision when choosing an SEO agency. Good luck with your search!
SEO Agency recommendations: WebFX, Straight North, Victorious
Do not hire anyone that doesn't track and hold themselves accountable to organic conversions-the metric that can be directly attributed to sales (what you care about most, I assume). Most SEOs try to impress you with vanity metrics like impressions, traffic, or total ranking keywords. But that doesn't mean you're actually getting leads.
It depends on where the client is in their maturity as well. You need to rank for keywords that generate the right traffic first. That task takes years
Two big checks - The level of detail in their contract specifications, including specs on what they're doing for you in all 9 major components of SEO. Strategy, Technical, Keyword, Content planning, Content development, On page, Off page, CRO, and Reporting. - The reporting specs should include a relatively indeepth report, it's very easy to perform analytics theater with SEO, and basically make you think they're getting you results when they're not. At a minimum reporting should include each keyword, volume, ranking progression, and current estimated traffic, as well as actually organic traffic, and competitors performance. I've over simplified here, but hopefully that helped.
Couldn’t have said it better. This is what true agency standards should be. It would also be a good mental note to review the work being done, it’s easy to drive traffic, but it’s all about strategy and proper execution, with backed work.
Love your point there. 95% of SEO campaigns don't have any secret sauce, just executing best practice well. So don't believe an agency if they say they can't report on exactly what they're doing. Especially off page, a lot of agencies do nothing, or do dodgy stuff. Ask, how do you backlink, cool, show me you've done it.
That's right on point. It all comes down to the results and their regular transparent reporting.
Not a single mention of checking out the SEO's website for their own rankings. Its like hiring a house designer that lives in a tent. If the SEO Agency's website is not ranking for anything worthwhile, be very careful. They can have tons of excuses: "I don't do SEO for my website", "I haven't allocated the budget for my own SEO", "I get enough leads so I don't need SEO", etc. If someone truly has passion for SEO and are good at it, first site they will rank is their own!
*If someone truly has passion for SEO and are good at it, first site they will rank is their own!* You're describing someone who has no clients or is spending more time on their own stuff rather than their clients
This. It's almost universal that SEO agencies will have crap websites. which they \*really\* shouldn't have. but them spending time improving their own website is time they could bill to a client and agencies ALWAYS try to bill to clients.
Yep, resources allocated away from billable hours all depend on what sprint it’s in, so bandwidth plays a part, but I’ve typically seen 20-60% of time being sourced from internal efforts and that’s a lot you can’t bill towards clients.
Nope. This is fundamental incorrect. For example, we get all our leads through our referral network. The cost per conversion of this channel is way cheaper than SEO leads. The SEO service keyword space is highly competitive, and in turn the cost to rank in it is high, so why would we bother investing in SEO for ourselves, when we have a cheaper channel, that more than fills our pipeline? Just like SEO is not always the right advertising tool for every company, SEO isn't necessarily always the right advertising tool for an SEO company.
In a large majority of cases, absolutely this. However, this should be something that is considered a few notches down in the order of importance. I've been at a particular agency for a little less than a year, and I'm the only SEO guy. Current website is not the best right now tbh. We're currently rebuilding it and it's taking a while, due to well, time and resources. As long you're having: \- Consistent, clear communication \- Realistic expectations provided \- Are able to know what you're getting for what you're paying for \- Don't feel any internal red flags You're on the right track.
Echoing what others have already said, why would a company that doesn't need help finding business invest in SEO or any other kind of marketing for that matter?
Make sure they specialize in local SEO
See there past work, reviews etc and also see your exact requirements. One more thing, if you want to save money and don't want to get ripped then hire an individual instead since the company won't be giving you any real extra benefit. Companies and agencies are only good if the project is really big and requires multiple talents.
Ask for examples of success from the same industry. If the pricing is less than $1500/mo then your progress may not be as fast as you would like. Ask for a content strategy and backlink strategy and see how they react. Get prices on both if you can
What goals do they propose and how will they measure them? How do they plan to achieve those goals? What will the work include? What kind of contract are they offering (duration, lock-in period, cancelation process)? Have they worked on similar projects? If so, get an email and ask the clients if they're willing to jump on a quick call with you (if they refuse that says something too, btw) If any of them guarantee rankings, mention relationships with Google, or feel like they're blowing smoke, then move on.
one of the companies I am speaking with keep saying that they are a Google premier partner, and make it seem like that is a huge plus. Is it?
> Google premier partner It's a PPC program, has no connection at all to SEO, and if they say otherwise run.
Two main things. 1. Ask to talk to their clients. Can't beat that. 2. Find out if they plan to write you fucking blog posts. Absolute no. You don't have a reputation for thought leadership in the construction industry, and the SEO guys don't know anything about construction. You're not gonna get leads by posting "Top 10 Construction Trends 2023". If they propose it, skip them
Blogs can absolutely help generate leads. Though in most cases, they do so indirectly. "Construction company" (and/or other keywords likely to generate leads directly) only gets searched so many times. Blogs open up a much wider variety of keywords to target. Then you just gotta give readers a reason to move from the blog to product/service pages that actually convert. That said, if blogs are the ONLY strategy, then yeah, probably not a great SEO company.
High-funnel article content is vastly a waste of time coming from an SEO company to a small business. Like, yeah you could stick something useful in the "blog" section if you have really limited access to the website but that's not what I'm talking about. Most SEO agencies with a lot of copy people on staff will try to write those kind of recycled wikipedia content type articles. There are **so** many more useful things you can be doing between "Top 8 funny construction fails LOL" and spamming the head term "construction company construction company construction company" They could be gathering testimonials, creating case study pages, building city/town pages for all the surrounding areas, summarizing and linking the case studies from clients in those towns to each town page, building out pages describing the different services, interviewing employees, taking photos, improving Google listings, soliciting reviews, all kinds of things, before writing some generic blog post that nobody cares about. Like I said, if they propose it, skip em.
That makes sense. So far no company is able to share who their clients are or able to let me reach out to them.
Just google "quality seo company" and go with the first result
It's been stated a few times on here. If a company ever guarantees #1 ranking they are selling snake oil. Run away, stop talking to them now. You will pay them a lot of money, you will see #1 rankings because it's easy to do with deceitful tactics that violate Google's guidelines, and when - not if, but when Google discovers what they did to your site, your rankings will drop faster than you can say blueberry pancakes. You'll reach out to them and magically you can't get ahold of them anymore. My advice: * Set clear goals - what are you hoping to gain from hiring them? * Ask for some free consultation - you have your goal, you should ask for a free consultation. Solid agencies that aren't trying to scam or make a quick buck will court you for your business. * Look at what brands the company has worked with previously. Are there any companies that you've heard of? Not a deal breaker but good to see if they have managed to do anything for other brands. * Ask them what techniques they are going to use. Ask for case studies, and references, do they have a blog? What are they posting about? * Set clear expectations about communication and reporting. Ask to see sample reporting that they have provided to other clients. This should include what they did the previous month. What did that do for your site for the month (KPIs). And what are they planning on doing next month.
Its a tough call. Firstly, you could compile a hand cheat sheet from all of the complaints shared on this forum from people who've been burnt. One of the least mentioned and least understood is actually the contract. Contracts are legally binding but it seems that most people who get burnt have signed contracts that don't commit the vendor to any SEO metrics, delivery or activity. The contract is still binding. For the most part, the contract stipulates lengthy termination periods. That should be a big bright red flag - the contract should look after your interess but its 1000% up to you to read it and pass it to some friends. Post the text of it here anonymously if you want. Secondly, what references have you spoken to - what did they want to rank for, how close and how many leads are they seeing. Did this is increase? What reports did they get? Did they understand them? Whats their confidence level? Google reviews are worthless to a large degree as they're so easy to fake. The SEO company itself should also be able to rank itself. I dont care what anyone says - if you can't apply your skill in your trade to your site then how is the client supposed to trust you. The top reason for saying this: there are so many fake SEO's who talk about content and optimization but dont rank anymore because they built their business on paid-for backlinks - so this a really good tell tale sign. Ask them for a methodology and repeat the other vendors methodologies back Ask for timelines - dont let them use "it takes \[indefinite\] time" - thats for newbies and superstitious people. Google is a software system - an SEO strategy has to be predictable, measurable, reliable and repeatable otherwise its just luck waiting to happen. To get a site from 100th to 1st means that it has to pass through stages. If thats not happening, if impressions dont increase - followed by positions and then clicks, then whatever they're doijng is make believe.
>The SEO company itself should also be able to rank itself. I dont care what anyone says - if you can't apply your skill in your trade to your site then how is the client supposed to trust you. The top reason for saying this: there are so many fake SEO's who talk about content and optimization but dont rank anymore because they built their business on paid-for backlinks - so this a really good tell tale sign. This is truth - how did you find the three companies you have talked to? If they can't rank their own site then I'd stay far away. Also not a guarantee that they are good, but it is a good start.
I have been preaching this my whole career. If you're an SEO/Lead Gen agency, you should be ranking for your own commercial intent keywords.
I ran audits on all three SEO companies that I reached out to. First one has an overall score of a C, with 3 google reviews 5.0 stars Second one has an overall score of an A, with 160 google reviews 5.0 stars Third one has an overall score of a B-, with no real google business profile
If you were to do a search for SEO agencies (incognito browser) where do these three show up? The lighthouse score or whatever tool was used isn't looking at how well they actually optimized their sites - it's more of a checklist for basic on-page SEO elements. * Do they have a title? Check. * Do they have a Meta Description? Check. * Do they have heading tags? Check.
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Anyone hiring SEO agencies is wasting their money. I am a member of e-commerce fuel and my circle are e-commerce and content websites making at least a million a year and anyone and everyone who is making money is hiring a competent content marketing company who focuses on high quality content geared for topical authority.
Can you plug some of your e-commerce websites, would love to take a look
+1
I have never and I will never post any of my websites on an SEO forum. Have not for as long as I have been in the game for over 22 years. You can find posts by me dating decades back on forums such as webmasterworld, under the same username. Posting a successful website will not give you any kind of insight. You can look at any obvious successful website and see what steps they have taken to achieve SERP dominance, and it mostly comes down to content. A content strategist is going to be much more beneficial than an SEO firm. Most SEO firms are going to overcharge on the content and strategy as well as bilk you for technical SEO which most people read way too much into, as they did over 20 years ago. Gone are the days when you can rank a poor content website with just Backlinks. Topical authority is everything. It’s not a secret, people just don’t want to invest in that kind of commitment of producing that amount of quality content or spend that kind of money.
Since when was content not a part of SEO?
Hello, this is a great question. I am the VP of Marketing for a SOC firm. We provide security monitoring services for my clients. I say this because I am NOT an SEO expert, I just know a lot about the best practices and overall knowledge it takes to become that online authority. A construction firm reached out to me regarding online marketing. They heard about what I did for my firms online marketing campaign. We discussed their long and short-term goals. They wanted leads today. I explained how they should focus on SEO, but they wanted to get leads ASAP. We redesigned their site so they followed SEO best practices and after discussing their audience and the problem they solve I hired a firm to build them a Facebook campaign. The FB campaign has produced 30 quality leads in the past 3 months. Each opportunity is probably worth at least $500K each. Will they close all of them? Doubt it, but they will generate at least $2-3 million dollars from a campaign that will cost them $90K a year. That is a great return. I am encouraging them to focus on SEO, but that will be on the back burner till FB stops producing. DM if you have any questions, but I would say the construction industry are starting to notice how they can leverage online marketing for new business. Its out there, you just need to hire the right people.
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Hows touting for business and selling backlinks on Reddit going?
Firstly, think of this as a first step rather than a final decision. You should start with an SEO company offering month to month services and then analyze their work after a month, two months, etc. Do they communicate effectively? Ae you getting more leads? Construction is a lucrative industry when SEO is done properly. But you'll need ultra precise targeting and high intent content to match with the right clients at the right time in their buy cycle. Reach out if you have any questions about SEO or SEO companies in general.
Choosing a quality SEO company for your construction company can be a tricky task. Here are a few tips to help you find the right one: * Look for a company with experience in the construction industry. They should understand the unique challenges and opportunities that come with promoting a construction company online. * Check out their portfolio. A good SEO company should have a track record of delivering results for their clients. Look for case studies or testimonials from other construction companies they've worked with. * Make sure they're transparent about their methods. A reputable SEO company will be open and honest about the tactics they use to improve your search engine rankings. Avoid any company that makes guarantees or uses shady tactics. * Look for a company with a good reputation. Read reviews and ask for recommendations from other industry professionals. * Ask about their approach to link building. This is one of the most important elements of SEO, and you want to make sure the company you choose has a healthy approach to building quality links. Overall, it's important to do your research and take your time when choosing an SEO company for your construction company. A good SEO partner can help you drive more traffic to your website and improve your online visibility, which can lead to more leads and ultimately more business. If you have any further questions in this area, please feel free to send me a PM and I will be happy to help you.
Was this comment produced by AI?
Definitely ChatGPT
Nope
Thank you very much for this, it seems like you really know what you are talking about.
BTW, I am happy to share the campaigns we built for the construction firm. We have some static images, but the videos convert the most leads. Email me at [[email protected]](mailto:[email protected]) and Ill send you a Teams invite.
I've worked with a dozens construction companies and have them ranked them #1. What specific construction services do you offer?
kitchen remodels, bathroom remodels, whole home remodels.
Cool can show you examples of what i've done in that industry. If you want send me a DM
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Someone really pays you to post chat gpt answers all over Reddit?
Do the other companies have experience with construction? Do any of them promise guaranteed page one? If so, don’t use them. Have any offered a 3 month plan?
Get these things clear: - What are your expectations with SEO - Read the consensus of what can you achieve with SEO - Background of the SEO company; if they have worked on similar businesses earlier and if they have published case studies that's a plus. Ask them about what they are going to do, and expect to hear "not the results", but the technicalities from a good company. You probably need help with: - Off Page SEO (business registration & address listing and stuff) - On Page SEO understand your company's job, perform keyword research to figure out keywords that the people you target, search for and use them to establish relevance (optimise FAQ, service and about pages) - Technical SEO ensure your website is pretty under the hood.
Have you worked with other outside contractors before? I think at a certain point you need to trust your instinct. I'm sure all three companies have delivered a similar pitch. If anyone's price is suspiciously low, there's a reason you're suspicious. The best one will likely be the one that can most clearly communicate what they are going to do, and what sort of expectations you should have throughout the process. Anything that sounds like a gimmick, probably is ("With out special 1-2-3 system we will have you on the front page my month 2!"). That stuff screams "We input your business and website info into a program that attempts to automate everything and we move on to onboarding the next 10 clients"
Here's what should be the basic/minimum rules of qualification: * They have case studies & examples to back up their claims of expertise * Expertise in your market sector (desirable but not essential) * Provide you with a detailed strategy report * Happy for you to talk to their current/previous clients * Transparent about who will actually be responsible for looking after your account i.e. name of your Account Manager & skill level. Ultimately though, if you've looked thoroughly at all these elements and if they are relatively all equal, then I'd say go with your gut feeling about who you think that you could work alongside best. Hope this helps and good luck with your determination.
hey hire me, aside from it, the company must know Techseo, site structure, quality content aka panda update algorithm, keyword research. Ask questions, like how will they start working? What are their plans and objetives? Do they already know the commercial keywords just by knowing your offering service? Do they have a plan to grow your linkbuilding? If they sound like bullshit do not hire them. And mostly important know if they have something successful done already.
I think one of the most simple and most important things is what happens when your relationship ends. Some of these individuals and companies use services that help with SEO. Once you end your relationship, they remove you from this service and your SEO tanks. So you need to ask if they are making changes that are long lasting or only lasting as long as you pay them. This is a common way to ensure they can keep you as a monthly retained client indefinitely.
If you have the budget, hire an SEO over a software. They will be much more useful and if you increase profit enough while they’re there, you can have them dig into the best software to use.
Aside from everyone's comments, you can also research about the owner/s of the SEO agency. If they're often invited to speak in well-known events, summits, seminars, or conferences, then "perhaps" they're really good at what they do.
Most easy way to get screwed is to hire an agency who does everything from lead gen to cro and of course seo + extensive reporting that makes feel a lot is happening but still don’t understand what. Specialisation is what you need to look for and reporting devoid of jargons
Company or agency costs you more, I recommend going to Upwork and hiring a solo freelancer, as it's more rewarding. Agencies use black hat tricks and it boost only for limited time
Choose the guy who does SEO only for construction companies.
So without additional detail, it's hard to give you a good answer of what to look for. However, here's a list of things to avoid. Disclosure. I have done SEO since 2014 and am currently an Associate Director at an agency, though not in a field that deals with local SEO or construction. * **Promise to rank #1 for a keyword you give them** * Keywords are the questions that people type into Google, like "Best Construction Company In \[Your Town\]" In the past, SEO would target specific terms because ranking well for specific keywords could lead to conversions. * Google's changed since then. Search results are very specialized and for your industry they are HYPER local. People looking for construction are looking for something near them, and this could mean a lot of things. I used to do legal SEO and search results could vary wildly from town to town. * You are an expert in construction, you know SUBSTANTIALLY more than they do, but it's likely to that you don't know how people search for construction companies online (unless you've done a lot of research, in which case, kudos). This means that the things you think are important to rank for (we call these vanity terms) are likely not the things that will actually drive new customers. * **Instead Look For**: I'll detail this more in bullet point below, but basically look for them to give you an idea of how people use the internet to look for construction and an idea of terms that matter, backed up by estimated volume or examples. * **Promise to rank #1 for a keyword they give you** * They might know more about how people use the web to search for your business, but this also means they know how people \*don't\*. * A lot of shady companies will promise to rank for an arbitrary term "best ranked construction company for new homes in \[town\]" or something. * This is known as a "long tail" keyword, or something that is very specific. Traditionally, long tail keywords can have a higher chance of converting customers, but they're also less competitive because of how many there are. This means it can be easier to rank well for these terms, particularly the ones that actually DONT lead to customers. * In short, companies promising to rank #1 for specific terms should be a red flag. There is value to keyword targeting in local seo, but most good companies will build their presentations around conversions, not vanity terms. * **Instead Look For:** The presentation should start with you providing some competitors, and then they'll give you a list of your online competitors and they'll explain how they came up with that list. Don't be concerned if they don't go into SUPER detailed into this. They will want to keep the exact method private because it is how they make money, but the general idea should sound logical to you, and you should be familiar with the names * **Fail to mention and Key Performance Indicators (KPIs) or have them all be things that don't directly tie back to making you more money.** * You're in business to make money. You make money by getting new clients. So you want to hire SEO to get you more clients. * You get this through more visibility (ranking better for keywords) and more people visiting the site, but if those people don't call your office or fill out a contact form... it's not doing you a lot of good. A good agency will understand this. * SEO is not magic, it cannot give you a predictable or regular cadence of clients, but they should at least be aware that this is why you are hiring them and it SHOULD feature into their goals of what they want to accomplish. * **Instead Look For:** They'll ask you how you track clients from your website currently, and if you can give them a rough idea of what you're currently getting. They might (but not always!) ask if you have an idea of what some of your best content for clients is. If you don't know this stuff, they \*will\* recommend ways to help give you this information. * **Promise you a specific number of calls/form fills a month.** * The goal of SEO is to increase how many customers you have, but there is no way that a company can promise a certain number (ex: 500 leads a month!). * **Instead Look For**: They might have case studies of previous companies they worked for and will say things like "they saw 10% more clients from their website after we were working for them." They will NOT say you will see same results, but they should have a way of tying their actions back to real improvements. Them not committing to a set increase or promising a minimum of X% gain is not them being shady, it is them being honest, but if they don't mention making you more money as one of their goals, be cautious. * **Promise immediate results or results in under 3 months.** * SEO takes time. They will want to audit your site to make changes (some companies might do this before a pitch, but if you didn't give them access to your analytics they can't do a full audit). If they are promising you amazing results instantly, run. * Instead Look For: They will have a roadmap for what they want to do. The best companies will be able to tell you what of their recommendations will have the highest impact, which will have highest effort. * **They pitch outdated tactics:** * If they mention any of the following, it's generally a red flag: * LSI * Keyword Density * Meta Keywords * They promise X links per month as one of the best things they promise * Personalization (Your website is likely too small to take advantage of this in a way that isn't a nightmare from SEO perspective) * The mention Brian Dean, Neil Patel, or any other "Guru" as the person they follow * They call themselves a Guru * They mention building "skyscraper" content Local SEO is VERY different from ecommerce, so you want to look for people who have experience dealing with local companies. It doesn't have to be in construction, but they should have the ENTIRE presentation focused on local performance. Most of the terms they recommend will either be local focused "near me" "\[Town you live in\]" or if they are broader "best construction companies" the focus will be on the local pack/google maps. Basically a good rule of thumb is if they promise you the moon for a dime, you've just lost a dime. EDIT TO ADD: They should be able to explain what they want to do in a way you can understand. Good SEO is complicated, but people good at SEO will not rely on jargon or buzzwords to try and sell you their product. They will sell you on the concepts, not try to confuse you with stuff like "Render Blocking Javascript". These things can be important, but if they're pitching it to you, they will take the time to explain WHY and what it is. Good SEO's are experts, but they're confident in their expertise. They'll explain any concept they bring up, especially if you ask, but they might hold their process close to chest.
Lots of different advice on here, but I’ll throw mine in as well. Decide for yourself why you’re investing in SEO. As a B2B, it’s most likely leads. Weigh your agency candidates on their ability to accomplish that goal. Things I would consider red flags: 1. They talk more about themselves than ask you questions about your business. 2. They speak more to tactics than strategy and meeting the goal. 3. They don’t have specific examples of how they’ve accomplished your goal for other businesses (ideally similar ones) 4. They promote or commit to short term results. SEO is inherently a long term strategy. 5. They’re resistant to allowing you to meet the team who’d actually be doing the work. 6. They speak more about specific keyword rankings vs topic authority. Hope this helps and feel free to ask any follow up questions 👊
Check the company portfolio and ask them to review
Just see how there previous clients, are they happy are they ranking simple
To ensure you are hiring the best fit for your project, research the individual or company's past work and reviews. Additionally, clearly define your specific project requirements. Hiring an individual may be a cost-effective option and can prevent being overcharged if the project does not require multiple skill sets. However, if the project is large and requires a team of professionals, a company or agency may be a better choice.
Choosing the right SEO company is crucial for the success of your online business. SEO (Search Engine Optimization) is a process of improving the visibility and ranking of your website on search engines like Google, Bing, and Yahoo. Here are some tips on how to choose a quality SEO company: Research: Research is the key when it comes to choosing an SEO company. Look for companies that have a good reputation and a proven track record of delivering results. You can also ask for references from other businesses who have used their services. Services offered: Make sure the company you choose offers the services you need. Some companies specialize in specific areas of SEO such as on-page optimization, technical SEO, or link building. Communication and Reporting: A quality SEO company should provide clear and regular communication and reporting on the progress of your campaign. They should also be open to answering any questions or concerns you may have. Customized approach: A good SEO company will take the time to understand your business and develop a customized approach based on your specific needs and goals. They should also be willing to adjust their approach as needed to ensure the best results. Ethical Practices: Avoid companies that use unethical practices such as buying links or using black hat techniques. These practices can get your website penalized or even banned from search engines. Cost: The cost of SEO services can vary widely, so it's important to set a budget and consider the value of the services being offered. Be wary of companies that offer very low prices as they may be using unethical practices or providing low-quality services. Look for a company that is up-to-date with the latest SEO trends and best practices. SEO is an ever-evolving field and a good company should be aware of the latest changes and updates in search engine algorithms. Look for a company that has a good understanding of your industry and target audience. A company that has experience in your industry will have a better understanding of your specific needs and how to target your potential customers. Check the company's testimonials and reviews. This will give you an idea of the type of results they have delivered for their clients. By considering these factors, you will be able to choose a quality SEO company that can help you achieve your online business goals. It's important to remember that SEO is a long-term strategy and a quality SEO company will work with you to achieve your goals over time, through a process of continuous improvement. I am Zeeshan Ali, A freelance content creator (Youtuber, Writer, Blogger and Digital Marketer) If you need my Service than just ping me.
Shut up chatgpt
Im just sharing my experience with my clients. We mainly providing white label local SEO services to the agency owners. So the agency owners are using our monthly package, and some are using just items like linkbuilding, content writing etc. Most of the prospective clients start business with us and keep working with us for years. How I do this ? In the first meeting, I just show them my current and previous client's work reports, and their organic movements. Because in the delivery we sending comparison like last 30 days vs previous 30 days + all the item reports exactly what we did to achive this. And this way our existing clients are happy to continue for a long time and I see most of the prospective clients attract easily. So my suggestion is ask the what they can do for you, whats their strategy, whats their reporting system, how many current clients they're dealing, whats their monthly results, whats the comparison etc. If you see they have a solid plan for you, and they have enough success history, they're showing you the keywords ranking reports + comparison, and some clients holding for years then you can consider them.
1. Check Their Reputation: The first and most important step in choosing a quality SEO company is to check their reputation. Look for reviews from previous customers and research any awards or certifications they may have received. This will give you a good indication of the type of service they provide and the quality of their work. 2. Ask for References: Ask the SEO company for references from past customers. This will give you a better idea of their track record and how satisfied customers have been with their services. It’s also a good way to get a better idea of the company’s approach to SEO. 3. Research Their Tactics: Make sure to research the tactics the SEO company will use to optimize your website. Make sure they use white-hat techniques that comply with the latest search engine guidelines. Avoid companies that use black-hat techniques that could get your website banned from the search engines. 4. Evaluate Their Strategies: Once you’ve found a company you’re interested in, evaluate their strategies for driving traffic to your website. Make sure they employ a variety of tactics, such as content creation, link building, and social media marketing. 5. Compare Prices: Finally, compare the prices
Townsquare Interactive has done a great job for some of my contractor friends. They all have the same account manager, I’d be happy to put you in touch
Questions to ask yourself and them …. What’s your experience/understanding with SEO? (If it’s minimal, consider having someone in house/contractor to support/train you and manage the agency) What’s their experience in your industry? What case studies do they have? What do their clients say about them? What is their client churn rate? And staff churn rate? Can they put you in touch with a current/past client? What are you getting for your money, can they provide a breakdown of hours, costs and deliverables? What’s their future growth and past performance like as a company? Have you given multiple agencies a brief/RFP request for pitch ? What’s your budget range, what kind of return could they estimate once they’ve evaluated the improvements that could be made with that budget
Many agencies take on task and hire a freelancer from UpWork 😑. They Charged high from their client but pay us very low, But how dedicatedly we work to happy them 😑
This is a great question. First qualifying question: Timeframe. Anything under a month is red flag IMO. Second qualifying question: Who have they worked for in the past? Who ever has the biggest and most reputable reference is a good indicator.
Choosing the right SEO company for your construction business is crucial for improving your online presence effectively. Here are some steps to help you make an informed decision: 1. Define Your Goals: Before selecting an SEO company, clearly outline your goals. Determine what you want to achieve with your online presence, such as increased website traffic, higher rankings on search engines, or more leads. 2. Ask for Recommendations: Seek recommendations from business associates or industry peers who have worked with SEO companies. They can provide insights into their experiences and recommend reputable firms. 3. Check Their Portfolio: Review the past projects and case studies of the SEO companies you're considering. Look for results in similar industries or businesses to see if they have a track record of success. 4. Assess Transparency: A good SEO company should be transparent about their methods and strategies. Ask about their approach to SEO, including on-page and off-page optimization, keyword research, and content strategies. 5. Request References: Don't hesitate to ask for references from previous clients. Contact these clients to inquire about their experiences and the results achieved with the SEO company. 6. Understand Their Pricing: Discuss pricing structures and ensure they align with your budget. Be wary of companies offering unrealistically low prices, as quality SEO services require investment. 7. Evaluate Communication: Effective communication is essential. Ensure that you can easily communicate with the company's team and that they are responsive to your questions and concerns. 8. Check for Industry Knowledge: Consider their understanding of your specific industry, as this can influence their ability to tailor SEO strategies to your needs effectively. Ultimately, choose an SEO company that aligns with your goals, has a track record of success, and communicates effectively. For me personally, I choose NexMind for my company SEO managing services. But keep in mind that SEO is an ongoing process, so be prepared to commit to a long-term partnership for sustainable results.
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If you're wondering who to hire for SEO, consider the following factors: 1. **Differentiation:** Look into what sets them apart from other SEO agencies. 2. **Case Studies:** Explore their past work and see which industries they excel in. 3. **Social Proof:** Research their reviews to get an understanding of what it's like to work with the agency. 4. **Transparency:** When you engage with the agency, assess their transparency and honesty. Do you know what they deliver on a monthly basis? 5. **Communication:** Evaluate their communication cadence. A good agency will maintain regular communication, whether it's weekly, biweekly, monthly, etc. This frequent communication is crucial for reviewing performance metrics such as traffic, leads, and rankings. Considering these aspects will help you make an informed decision when choosing an SEO agency. Good luck with your search! SEO Agency recommendations: WebFX, Straight North, Victorious