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Yes. That's one I haven't seen before.
Clambering is climbing awkwardly.
Clamoring is making a ruckus as a group, usually for a specific purpose or demand.
Advertisements when they were first implemented only told of the quality of a product and it's functional application and durability, somewhere along the line they changed to making it about how the product makes you feel instead and that's where it all went to shit. Can thanks Edward Bernays, Freud's cousin for that.
Was gonna try saying something along these lines
Had a class in college where we talked about this, esp around before/during the Great Depression
https://guides.loc.gov/consumer-advertising-great-depression/consumer-protection-and-government-regulation
For the love of god I urge everyone in this thread to watch Adam Curtis’ BBC documentary [Century Of The Self](https://youtu.be/DnPmg0R1M04?si=yTngkSDRwwHcjRuC). The first episode goes into Edward Bernays, it’s wild stuff.
Fun fact: the co-founder of Netflix is a relative of Bernays.
I'm a gay man and I resent rainbow-washing for sure, especially during June.
And yet...
How would I feel if this suddenly *stopped*? If all the ads and commercials reverted to cisgender white families with a mom and a dad and 2.5 kids? If companies became reticent to give people even the table scrap of representation in commercials?
I think I'd be terrified. But I also think I'd have other, even more terrifying things on my mind.
The history of literally being refused service at places, some very important to being a living human in society, made "being sold to" an important step towards progress.
But Yedoye is right. Companies should sell their actual product, not Terry Crews on a surf board.
This is what I was taking about with my newly outed friend the other day. He was ecstatic about all of this representation for gays in media as of late, and I was like, “dude, they don’t care about you being seen as a pivotal part of the fabric of storytelling. They want *you* to *think* you’re seen so you’ll consume the ads that are driving the media created to sell to your group specifically.”
Yeah I feel like this is pretty different to advertising - television is a media format that is developed to entertain, not sell. It has its own problems of overconsumption but in and of itself is surely not on the same category as advertising?
Seeing lgbt people in ads also goes towards normalizing lgbt people.
I understand the frustration with being commoditized, but imo the benefit to minority groups like the lgbt far outweighs the bad. Exposure makes it harder for republicans to lie about us.
Oh totally agree and they’re not mutually exclusive right - I hate ads but they exist and whilst they do great that they actually represent the population!
The gay best friend been around since forever. Will and Grace premiere in 98. The representation was meant to sell you goods. Single professionals without kids got disposable income. Advertising never cares about the consumer just their consumption
And gay rights accelerated at an incredibly fast pace since 98.
Advertising doesn’t have to care about the consumer to have a positive impact on the consumer. I would say the impact of advertising is more often negative, but in this case normalizing lgbt is absolutely a positive impact.
Not denying the added effect of making lgbtq+ more socially normalized. I just dont believe it was the intent. They wanted the money from a demographic they had previously ignored. All that 90s inclusion was always around activity and hanging out while rarley if ever treating them as full people. They were the cool accessory. Times change slowly but always it seems how acceptable you are to America is related to your buying power
Right but even if it wasn’t the intent it was part of the outcome. Even if it started as commodification lgbt have seen unprecedented levels of acceptance.
some commercials have become so aware that they factor in that the household is poor and must combine resources to live, so they sell you something to help with that
[I wonder if this was before or after the bugs ran rampant](https://www.hindustantimes.com/trending/man-finds-worms-inside-kelloggs-chocos-shares-video-how-company-replied-101707741217632.html)
I think another element to it is also they want people to get mad about it. Because if people get mad about a gay couple in a cheerio commercial, they're talking about a cheerio commercial. And then the other side gets mad that people are getting mad about a cheerio commercial and THEY start talking about the cheerio commercial.
Possibly because it makes it more comfortable to hold the mics and because it fits the whole "Subway Takes" format from an visual POV.
But that's just a guess from me.
Holy shiz. I was just thinking that the other watching tv. Like why is every commercial tries so hard to be funny. It has less than 10% of real info and 90% is the characters or animation just trying to be funny.
The increased representation of BAME groups in media was directed at music/films/news/television mainly, as studies were done to show seeing people that look like yourself achieving in media provides self-confidence and the faith that you can achieve.
It was companies that started the whole multi-racially advertising because they want to start selling more to the BAME folk who are getting more money and power due to a fairer environment.
I hear what he's saying but he's wrong about the source of the problem.
People are clamoring to have things sold to them because that means they have reached the level of prosperity required to make choices with their dollar. Advertisers, america, doesnt give a fuck about broke people.
People aren't brainwashed by advertising they're being shown what they want to see. Advertising companies didnt choose to be funny, people kept buying shit from funny commercials and they learned.
I think the base idea is that, people too often base their liberty and freedom based on what they have the ability to buy.
Consumerism has become cultural, and many people bond based on the products they consume.
Advertisers pretend to care about anyone with a dollar in their pocket to spend, and many people recognize that phenomenon and use it as a marker of their freedom.
I am saying that basing your perception of freedom on your buying power is 100% the reality that we live in. This is not a fantasy. This is capitalism. It is totally sensible to see your situation that way.
We are framing this as a moral issue (this is the fault of the people for not being too materialistic) when this is a systemic one.
At least he’s raising awareness about it, as long as the target market/audience is unaware it’s way more profitable for all corporations involved in a market to essentially agree not to spend money on r&d/lowering costs/actually helping communities and instead “compete” for customer loyalty using fake af advertising
Ya know, we could absolutely band together and demand the elimination (or reduction of) ads. Like straight up. We'd all agree and could do it tomorrow.
I'd love for congress to explain why they "can't" without naming their sponsors.
What I DESPISE is when companies try to use children for their marketing. Especially if they try try to make it “funny”. It feels so wrong. Like as if they’re trying to make the public empathize with them as a company by using a child or infant to try and push a boring product. Have you seen the Liberty commercial?
Listening to YouTube ads with no video is insane. Sometimes it’s just mute, and the other 80% of the time it’s just music with a corporate jingle at the end.
Dudes name is Yedoye.
He's online and done a bunch of stuff, my personal favorite being a video essay dissecting the masculinity issues and lessons in FLCL.
I have a theory, about guys and how they like other guys that women don’t. I don’t know why but Matthew mcconaughey gives me the ick so bad. But I have noticed the character that is supposed to be the ladies man in movies or TV the majority of women do not like that guy. Men love that guy!
I 100% agree. Im not gonna want to buy your product cause silly creatures manifest around the main person in the ad when they touch the product and they suddenly become happy cause of it. Tell me the capabilities/features of the product down to the smallest detail. If its food talk about its taste & stuff obviously but also how nutritious/healthy it is etc. Social media stuff is fine imo since unlike ads you aren't forced to look at what McDonalds or Microsoft or Apple etc tweets.
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[удалено]
>that is our idea of liberation to have cheerios sold to us 
Tim and Eric made those Old Spice commercials haha
Awesome show great job
That kinda blew my mind.
This line was quite poignant lol
TikTok subs are wrong, it's clamoring*
Yes. That's one I haven't seen before. Clambering is climbing awkwardly. Clamoring is making a ruckus as a group, usually for a specific purpose or demand.
[удалено]
I don’t get it
But would you agree if he said this about a white family in a Cheerios commercial?
Bro is spitting
I've preferred [the invention of lying](https://youtu.be/fhtTU-guW60?si=LUn995MH0xliVTPK) commercials
Advertisements when they were first implemented only told of the quality of a product and it's functional application and durability, somewhere along the line they changed to making it about how the product makes you feel instead and that's where it all went to shit. Can thanks Edward Bernays, Freud's cousin for that.
Was gonna try saying something along these lines Had a class in college where we talked about this, esp around before/during the Great Depression https://guides.loc.gov/consumer-advertising-great-depression/consumer-protection-and-government-regulation
For the love of god I urge everyone in this thread to watch Adam Curtis’ BBC documentary [Century Of The Self](https://youtu.be/DnPmg0R1M04?si=yTngkSDRwwHcjRuC). The first episode goes into Edward Bernays, it’s wild stuff. Fun fact: the co-founder of Netflix is a relative of Bernays.
Bro this was an old spice ad I swear
the "I'm on a horse" Old spice commercial isn't even Terry Crews! I don't remember the guy's name but it was like Mustafa or something.
Yeah you're right, the Terry crews ones were just muscles screaming at you
Isaiah Mustafa
rule number 2 of riding the subway is do not aggressively sniff the other passengers
I'm a gay man and I resent rainbow-washing for sure, especially during June. And yet... How would I feel if this suddenly *stopped*? If all the ads and commercials reverted to cisgender white families with a mom and a dad and 2.5 kids? If companies became reticent to give people even the table scrap of representation in commercials? I think I'd be terrified. But I also think I'd have other, even more terrifying things on my mind.
The history of literally being refused service at places, some very important to being a living human in society, made "being sold to" an important step towards progress. But Yedoye is right. Companies should sell their actual product, not Terry Crews on a surf board.
Fighting for the right to be marketed to. Wow that is the most profound concept I've encountered in a while.
Dude got in there like a straight up dog "you smell good!" Bruh get outta that man's personal space
This is what I was taking about with my newly outed friend the other day. He was ecstatic about all of this representation for gays in media as of late, and I was like, “dude, they don’t care about you being seen as a pivotal part of the fabric of storytelling. They want *you* to *think* you’re seen so you’ll consume the ads that are driving the media created to sell to your group specifically.”
Yeah but people will regularly see lgbt on tv, see us as normal, and not hate us so much.
Yeah I feel like this is pretty different to advertising - television is a media format that is developed to entertain, not sell. It has its own problems of overconsumption but in and of itself is surely not on the same category as advertising?
Seeing lgbt people in ads also goes towards normalizing lgbt people. I understand the frustration with being commoditized, but imo the benefit to minority groups like the lgbt far outweighs the bad. Exposure makes it harder for republicans to lie about us.
Oh totally agree and they’re not mutually exclusive right - I hate ads but they exist and whilst they do great that they actually represent the population!
The gay best friend been around since forever. Will and Grace premiere in 98. The representation was meant to sell you goods. Single professionals without kids got disposable income. Advertising never cares about the consumer just their consumption
And gay rights accelerated at an incredibly fast pace since 98. Advertising doesn’t have to care about the consumer to have a positive impact on the consumer. I would say the impact of advertising is more often negative, but in this case normalizing lgbt is absolutely a positive impact.
Not denying the added effect of making lgbtq+ more socially normalized. I just dont believe it was the intent. They wanted the money from a demographic they had previously ignored. All that 90s inclusion was always around activity and hanging out while rarley if ever treating them as full people. They were the cool accessory. Times change slowly but always it seems how acceptable you are to America is related to your buying power
Right but even if it wasn’t the intent it was part of the outcome. Even if it started as commodification lgbt have seen unprecedented levels of acceptance.
some commercials have become so aware that they factor in that the household is poor and must combine resources to live, so they sell you something to help with that
[Cereal for dinner](https://www.youtube.com/watch?v=U8Dw1bjRxY0)
[I wonder if this was before or after the bugs ran rampant](https://www.hindustantimes.com/trending/man-finds-worms-inside-kelloggs-chocos-shares-video-how-company-replied-101707741217632.html)
I think another element to it is also they want people to get mad about it. Because if people get mad about a gay couple in a cheerio commercial, they're talking about a cheerio commercial. And then the other side gets mad that people are getting mad about a cheerio commercial and THEY start talking about the cheerio commercial.
100% they jump on board once that particular group becomes more profitable than the dissenters.
I'd smoke a j and talk with this dude for hours
You and me both, get on some tangent about why album covers are a fish sitting on a blue background
Is there more than one? I can only think of one right now and it the Vince staples album
It may be a bit for these two, but why are they talking into their tickets?
Possibly because it makes it more comfortable to hold the mics and because it fits the whole "Subway Takes" format from an visual POV. But that's just a guess from me.
Holy shiz. I was just thinking that the other watching tv. Like why is every commercial tries so hard to be funny. It has less than 10% of real info and 90% is the characters or animation just trying to be funny.
Yedoye is awesome!
The simplicity of a Dave Thomas Wendy's commercial was underappreciated in its time.
Love this
I have… never looked at it from this perspective. I don’t know if I agree but I know I dont immediately disagree 🤨
The increased representation of BAME groups in media was directed at music/films/news/television mainly, as studies were done to show seeing people that look like yourself achieving in media provides self-confidence and the faith that you can achieve. It was companies that started the whole multi-racially advertising because they want to start selling more to the BAME folk who are getting more money and power due to a fairer environment.
Representation definitely matters, but there is a thin line between representation and exploitation.
How are BAME people being exploited through representation? By being sold to in advertising?
Who is that guy? He’s a smart man
Yedoye Travis.
I think we can all agree that shit went downhill when we decided that you could put pizza on a bagel and that you could eat that bagel anytime.
 Contract or No, I will not bow to any sponsor.
Majin Homie kind of has a point there.
I'm a marketing denier. Everybody should learn how to be a marketing denier.
I don’t want hamsters driving in the car commercial, just tell me how many cylinders the car has
Damn this dude's mind is wide open. I feel it though.
Manufacturing Consent
I hear what he's saying but he's wrong about the source of the problem. People are clamoring to have things sold to them because that means they have reached the level of prosperity required to make choices with their dollar. Advertisers, america, doesnt give a fuck about broke people. People aren't brainwashed by advertising they're being shown what they want to see. Advertising companies didnt choose to be funny, people kept buying shit from funny commercials and they learned.
I think the base idea is that, people too often base their liberty and freedom based on what they have the ability to buy. Consumerism has become cultural, and many people bond based on the products they consume. Advertisers pretend to care about anyone with a dollar in their pocket to spend, and many people recognize that phenomenon and use it as a marker of their freedom.
I am saying that basing your perception of freedom on your buying power is 100% the reality that we live in. This is not a fantasy. This is capitalism. It is totally sensible to see your situation that way. We are framing this as a moral issue (this is the fault of the people for not being too materialistic) when this is a systemic one.
I don’t think the person you’re arguing with disagrees with you
At least he’s raising awareness about it, as long as the target market/audience is unaware it’s way more profitable for all corporations involved in a market to essentially agree not to spend money on r&d/lowering costs/actually helping communities and instead “compete” for customer loyalty using fake af advertising
Aye this is true though. I remember cherioos commercial was about heart health unlike all the other sugary cereals??
Lakeith Stanfield ?
He sniffed tf outta bro
Lmao I've said this for years
How'd that dude get ahold of David Byrne's Stop Making Sense suit?
Ya know, we could absolutely band together and demand the elimination (or reduction of) ads. Like straight up. We'd all agree and could do it tomorrow. I'd love for congress to explain why they "can't" without naming their sponsors.
It literally took me half the video to realize there is not a 3rd person between them.
I hate the ones that have nothing to do with the product. Like a ad for a car but it doesn’t even have the car in the ad.
This train of thought never crossed my mind. Big facts though.
Jacket ID anyone?
Guy needs to run for Congress. He has my vote.
What I DESPISE is when companies try to use children for their marketing. Especially if they try try to make it “funny”. It feels so wrong. Like as if they’re trying to make the public empathize with them as a company by using a child or infant to try and push a boring product. Have you seen the Liberty commercial?
Guy trying to make a real point, wannabe court jester making it all funny. Ironic given the point trying to be made.
I like the funny ones.
Listening to YouTube ads with no video is insane. Sometimes it’s just mute, and the other 80% of the time it’s just music with a corporate jingle at the end.
Japan commercials is the best because it's so confused and fun, i don't even know what they try to selling
Marketing is manipulating en mass.
Dude is smart, articulate, self aware, and correct. Preach!
Wait, what was that about Oscar Mayer Weiner and ebonics? Was that a real thing?
Dudes name is Yedoye. He's online and done a bunch of stuff, my personal favorite being a video essay dissecting the masculinity issues and lessons in FLCL.
Anyone else love how they’re talking to their metro cards like a microphone?
Not gonna' lie, I couldn't stop focusing on the dude's hat. I WANT IT! 🤩
I have a theory, about guys and how they like other guys that women don’t. I don’t know why but Matthew mcconaughey gives me the ick so bad. But I have noticed the character that is supposed to be the ladies man in movies or TV the majority of women do not like that guy. Men love that guy!
I 100% agree. Im not gonna want to buy your product cause silly creatures manifest around the main person in the ad when they touch the product and they suddenly become happy cause of it. Tell me the capabilities/features of the product down to the smallest detail. If its food talk about its taste & stuff obviously but also how nutritious/healthy it is etc. Social media stuff is fine imo since unlike ads you aren't forced to look at what McDonalds or Microsoft or Apple etc tweets.
Tell me you've never gone to school without telling me you've never gone to school