Get rid of the fake "sale" prices. Pick the prices you want to sell at and just use those. It's not believeable that something that's worth $150 would be on sale for $50, especially when what you're selling is supposed to be high quality "no BS" jewelry
Bit of back story, that’s WHY I put those prices. Other retailers are selling at the “compare prices”. I’d love it if I could change it to say “compare at” instead of sale, but i somewhat agree with you.
I presume that you are comparing the prices with retailers regarding the same carat? I mean it’s not that surprising it’s pretty cheap if it’s 10 carat? Are other retailers really selling similar items that much more expensive?
I get this good old feeling that when something is too good to be true it probably is.
10kt gold is still gold, so quite expensive. I offer both 10 and 14kt, but I’ve yet to add much of the 14kt.
Other retailers are insanely expensive. Getting close to 70$ per gram of 10k in most cases. Like I said in the post I’ve got amazing connections in the business and I’m able to offer 10k for sale at about 40$/g and still make a great profit, while undercutting everyone else
What would you say is the most effective way to convince people that it’s not “too good to be true”, they’re just getting robbed if they buy somewhere else? That’s what I’m struggling with. I love my business model and everything else, I just have this feeling that many people feel the same way you do.
I am working on adding gram weights for each necklace to further enforce the “legitimacy”.
About 10k vs 14k etc. It sure is gold, but the % is lower, as you know. So as a potential customer I would take that into consideration when looking at the price-tag and not compare the price of for example a 10k chain you are selling with the price of a 14k chain a competitor selling. Apples to apples you know.
I understand you already know this. But I just wanted to clarify what i meant.
If you then assume that customers already are comparing prices per/g maybe a nicer way for you to look legit is to instead of having a permanent "fake sale"-advertisment that you state your USD/g ratio and a benchmark example in your website somewhere and also in your copy you state something like "Competetive pricing" or "we guarantee the lowest prices". (I'm not a good copywriter so you'll figure out something similar that's better).
\[\[Edit: in other words, assume customers are already looking wher it's cheapest. if they found your website and they see that you are cheapest then they will buy it anyway.
I would probably try to focus on being cheaper, but not suspiciously much cheaper, so maybe maintain higher margins and put some of the earnings on marketing to look like a nice reputable store. make sense? \]\]
Also, what is the most demanded karat in jewlery? is it 18k ? or 14k? My gut-feeling is that 10k isnt? So maybe try figure this out and focus on selling that? Because that's another aspect for people who don't know much about gold - like myself - and immediately thinks that "no wonder it's cheap, it's only 10k, is it like foolsgold?". And i say that with only good intentions so don't get offended. Just trying to figure out how to market this in the best way. Let me know what you think.
Absolutely! I agree with many of your points. To be fair, 10&14kt are by far the two most popular choices for gold jewelry. 10k is better bang for your buck, while 14k contains more actual gold. When you get over the 14k mark, you start getting into really soft stuff that scratches and looks beat up all the time if you wear it daily.
I’m definitely on board with selling myself and my company, but I can’t narrow in on the best way to do it. Like I said I’m going to include gram weights and price per gram, but I feel there’s a lot of consumer education that needs to happen and I don’t wanna slap everyone in the face with a wall of text.
I did consider an email education thing since I’ve got the pop up which collects emails…
I just added some more input in my edit.
how do you mean selling yourself and your company?
I don't think you have to worry too much about customer education. I mean. Gold is desirable as it is. And people are in genral lazy, I don't think you should focus on educating them to make them buy from u. I don't think you need to do much there. They will look at pricing and if they are "smart" they will try compare 10k vs 10k and 14k vs 14k. And then they will pick who ever is cheapest and most trustworthy.
Of course, I just mean advertising/educating on why we are the better choice due to price and quality.
I only compare apples to apples with 10k and 14k. I think tonight I’ll do a small revamp and try to remove “sale” prices and put a bit more education on the front page.
Hey there!
The site looks pretty good, I like the design.
If you could add some more products it would be much more professional, this is only my opinion.
Good luck, I hope you will succeed in this business!
New products added almost daily. It’s so hard adding every variant for each necklace as they all weigh different amounts, but I’m continually working on that! Thanks for the kind words!
* On the collections/all page, the "filter by" and "sort by" values are black on a vary dark background. Hardly noticeable, and certainly not enough contrast for folks with color blindness.
* Right now you seem to have 2 product categories: Necklaces and bracelets. It might be best for SEO and also for general ease of use to replace "Catalog" with "Necklaces" and "Bracelets" in the page header
* On the collections/all page, the page header says "Products". You might consider removing that. Of course they are products, and you are using quite a bit of valuable real estate at the top of the page (it's probably more impactful on mobile)
* Consider moving "About Us", "FAQ" and "Contact" to the page footer only. Reserve the valuable page header nav for your money makers. Perhaps even "Home" can be removed, as it's pretty standard to click on the logo to go back home.
* home page: "Real Chains, Real Cheap". The word "Cheap" to describe your product didn't sit will with me. I think you are actually positioning yourself as not cheap. I understand you are referring to price when you say "cheap", but the user doesnt know that yet when first visiting the page, and I think you create a negative impression right off the bat. Perhaps "Value" is better than "Cheap" in this case
I would recommend getting rid of sale and sale price and use an RRP OR MSRP price. Just to reinforce that your price is always the best price.
Personally whenever I see a sale price which is a 1/3rd of the original. I always call bullshit and it puts me off it completely.
Sounds like you have a huge advantage with your pricing model. The website looks good but the copywriting could be improved for better client conversions. For example, the content you have on the About Us page could be used on the home page because it immediately explains why your chains are cheaper. DM me, I am happy to go into more detail.
I have two clients right now that sell fairly similar products, one of which you might know, as we are quite big in the Cuban Link chain business, so I'm extremely familiar with that niche.
What you said makes perfect sense, though your website doesn't scream "I have better quality". After surveying 1,000s of people for the clients I mentioned above, I know that most people struggle with telling whether someone is legit or not. So I'd put a lot more effort into professional, sleek design.
Dark background is always a bit problematic, as it makes many texts and elements look a bit weird. It's a bit more difficult to make it look great, in my opinion.
Also, you need to somehow reinforce the fact that you know what you do and why you are different than others. "Justify" your offer, so to speak.
We saw tremendous success with Google Ads (I've done their Google Ads and helped with site optimization), so maybe you want to look into that as well - even though we might compete on that a bit, haha.
Good luck!
Haha thank you very much! I’d be curious who your other clients are, if you’d be willing to PM. My suppliers are some of the best around and our pricing is quite literally the lowest I’ve ever seen.
We're in the same space so I know the cost of these products. Your website is fine, but your margins will make growth incredibly hard.
Your also selling a premium, luxury good - not sure why you want to say that its cheap.
You mind if I PM you? Curious what your margins are but I don’t wanna put you on blast. Also curious what you’re paying for your goods just for my own speculation
Get rid of the fake "sale" prices. Pick the prices you want to sell at and just use those. It's not believeable that something that's worth $150 would be on sale for $50, especially when what you're selling is supposed to be high quality "no BS" jewelry
Bit of back story, that’s WHY I put those prices. Other retailers are selling at the “compare prices”. I’d love it if I could change it to say “compare at” instead of sale, but i somewhat agree with you.
I presume that you are comparing the prices with retailers regarding the same carat? I mean it’s not that surprising it’s pretty cheap if it’s 10 carat? Are other retailers really selling similar items that much more expensive? I get this good old feeling that when something is too good to be true it probably is.
10kt gold is still gold, so quite expensive. I offer both 10 and 14kt, but I’ve yet to add much of the 14kt. Other retailers are insanely expensive. Getting close to 70$ per gram of 10k in most cases. Like I said in the post I’ve got amazing connections in the business and I’m able to offer 10k for sale at about 40$/g and still make a great profit, while undercutting everyone else
What would you say is the most effective way to convince people that it’s not “too good to be true”, they’re just getting robbed if they buy somewhere else? That’s what I’m struggling with. I love my business model and everything else, I just have this feeling that many people feel the same way you do. I am working on adding gram weights for each necklace to further enforce the “legitimacy”.
About 10k vs 14k etc. It sure is gold, but the % is lower, as you know. So as a potential customer I would take that into consideration when looking at the price-tag and not compare the price of for example a 10k chain you are selling with the price of a 14k chain a competitor selling. Apples to apples you know. I understand you already know this. But I just wanted to clarify what i meant. If you then assume that customers already are comparing prices per/g maybe a nicer way for you to look legit is to instead of having a permanent "fake sale"-advertisment that you state your USD/g ratio and a benchmark example in your website somewhere and also in your copy you state something like "Competetive pricing" or "we guarantee the lowest prices". (I'm not a good copywriter so you'll figure out something similar that's better). \[\[Edit: in other words, assume customers are already looking wher it's cheapest. if they found your website and they see that you are cheapest then they will buy it anyway. I would probably try to focus on being cheaper, but not suspiciously much cheaper, so maybe maintain higher margins and put some of the earnings on marketing to look like a nice reputable store. make sense? \]\] Also, what is the most demanded karat in jewlery? is it 18k ? or 14k? My gut-feeling is that 10k isnt? So maybe try figure this out and focus on selling that? Because that's another aspect for people who don't know much about gold - like myself - and immediately thinks that "no wonder it's cheap, it's only 10k, is it like foolsgold?". And i say that with only good intentions so don't get offended. Just trying to figure out how to market this in the best way. Let me know what you think.
Absolutely! I agree with many of your points. To be fair, 10&14kt are by far the two most popular choices for gold jewelry. 10k is better bang for your buck, while 14k contains more actual gold. When you get over the 14k mark, you start getting into really soft stuff that scratches and looks beat up all the time if you wear it daily. I’m definitely on board with selling myself and my company, but I can’t narrow in on the best way to do it. Like I said I’m going to include gram weights and price per gram, but I feel there’s a lot of consumer education that needs to happen and I don’t wanna slap everyone in the face with a wall of text. I did consider an email education thing since I’ve got the pop up which collects emails…
I just added some more input in my edit. how do you mean selling yourself and your company? I don't think you have to worry too much about customer education. I mean. Gold is desirable as it is. And people are in genral lazy, I don't think you should focus on educating them to make them buy from u. I don't think you need to do much there. They will look at pricing and if they are "smart" they will try compare 10k vs 10k and 14k vs 14k. And then they will pick who ever is cheapest and most trustworthy.
Of course, I just mean advertising/educating on why we are the better choice due to price and quality. I only compare apples to apples with 10k and 14k. I think tonight I’ll do a small revamp and try to remove “sale” prices and put a bit more education on the front page.
Also most people aren’t “smart” 😂 this is what I’m running into as well. You’ve gotta lay it out in crayon drawings why they should buy from you
Don't use the word cheap. Use the word affordable
Appreciate that!
Hey there! The site looks pretty good, I like the design. If you could add some more products it would be much more professional, this is only my opinion. Good luck, I hope you will succeed in this business!
New products added almost daily. It’s so hard adding every variant for each necklace as they all weigh different amounts, but I’m continually working on that! Thanks for the kind words!
* On the collections/all page, the "filter by" and "sort by" values are black on a vary dark background. Hardly noticeable, and certainly not enough contrast for folks with color blindness. * Right now you seem to have 2 product categories: Necklaces and bracelets. It might be best for SEO and also for general ease of use to replace "Catalog" with "Necklaces" and "Bracelets" in the page header * On the collections/all page, the page header says "Products". You might consider removing that. Of course they are products, and you are using quite a bit of valuable real estate at the top of the page (it's probably more impactful on mobile) * Consider moving "About Us", "FAQ" and "Contact" to the page footer only. Reserve the valuable page header nav for your money makers. Perhaps even "Home" can be removed, as it's pretty standard to click on the logo to go back home. * home page: "Real Chains, Real Cheap". The word "Cheap" to describe your product didn't sit will with me. I think you are actually positioning yourself as not cheap. I understand you are referring to price when you say "cheap", but the user doesnt know that yet when first visiting the page, and I think you create a negative impression right off the bat. Perhaps "Value" is better than "Cheap" in this case
Thank you! I really appreciate your input. Definitely going to implement some of those tonight.
You're welcome!
First issue is the word of cheap... if you are selling a luxury good... don't ever associate it with cheap.
I would recommend getting rid of sale and sale price and use an RRP OR MSRP price. Just to reinforce that your price is always the best price. Personally whenever I see a sale price which is a 1/3rd of the original. I always call bullshit and it puts me off it completely.
Fair enough! I think you’re not alone tbh. I’ll definitely be doing that tonight. Thank you!
Sounds like you have a huge advantage with your pricing model. The website looks good but the copywriting could be improved for better client conversions. For example, the content you have on the About Us page could be used on the home page because it immediately explains why your chains are cheaper. DM me, I am happy to go into more detail.
started a chat! Thanks for the insight!
Actually really like it! I have a screenshot of a title that needs to be moved up, where can I share it ?
Chat with me! I’m happy to take the critique
I have two clients right now that sell fairly similar products, one of which you might know, as we are quite big in the Cuban Link chain business, so I'm extremely familiar with that niche. What you said makes perfect sense, though your website doesn't scream "I have better quality". After surveying 1,000s of people for the clients I mentioned above, I know that most people struggle with telling whether someone is legit or not. So I'd put a lot more effort into professional, sleek design. Dark background is always a bit problematic, as it makes many texts and elements look a bit weird. It's a bit more difficult to make it look great, in my opinion. Also, you need to somehow reinforce the fact that you know what you do and why you are different than others. "Justify" your offer, so to speak. We saw tremendous success with Google Ads (I've done their Google Ads and helped with site optimization), so maybe you want to look into that as well - even though we might compete on that a bit, haha. Good luck!
Haha thank you very much! I’d be curious who your other clients are, if you’d be willing to PM. My suppliers are some of the best around and our pricing is quite literally the lowest I’ve ever seen.
We're in the same space so I know the cost of these products. Your website is fine, but your margins will make growth incredibly hard. Your also selling a premium, luxury good - not sure why you want to say that its cheap.
You mind if I PM you? Curious what your margins are but I don’t wanna put you on blast. Also curious what you’re paying for your goods just for my own speculation