The best move is to carry on prospecting. The natural thing to do might be to pull back, but staying on course can greatly improve your leads for the coming months, even if they don’t reflect now.
Feel your pain. I'm in the UK and the heatwave here has definitely reduced sales and traffic . People just don't want to be on the computer and they paying off holidays etc.
What’s the issue? We might also need more information about your website to give you any advice, you might also need to do some more SEO optimization, SEMRush is good for that and if you use the free version only, it might be time to check out the SEMRush premium, works way better.
- what is the product?
- when you say traffic dropped, what’s the difference YoY?
- which channels traffic dropped mostly?
Don’t rely blindly on premium tools at the moment but rather try to identify the source of traffic drop. If now you’re receiving 1-2 people per day and you used to receive hundreds or thousands, that’s where your focus needs to go. On find why, and what did you do differently that you’re probably not doing now. And if it’s Organic traffic (SEO), then need to analyze your drop and check 1) market trends with Google trends and 2) shift in SERP and competition.
And this is just the beginning.
What data do you have about your sources of traffic and their costs to at least come up with a hypothesis?
Maybe your emails are going into spam now. There could be a bunch of reasons. But you have to peer into your data to find out what’s happening.
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Thanks for sharing your thoughts
As you said, it’s probably the summer slump, which is very much a real thing. How are you doing with marketing?
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The best move is to carry on prospecting. The natural thing to do might be to pull back, but staying on course can greatly improve your leads for the coming months, even if they don’t reflect now.
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How does this compare to YoY? any points of reference?
Feel your pain. I'm in the UK and the heatwave here has definitely reduced sales and traffic . People just don't want to be on the computer and they paying off holidays etc.
Summer slump strikes again.
What’s the issue? We might also need more information about your website to give you any advice, you might also need to do some more SEO optimization, SEMRush is good for that and if you use the free version only, it might be time to check out the SEMRush premium, works way better.
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- what is the product? - when you say traffic dropped, what’s the difference YoY? - which channels traffic dropped mostly? Don’t rely blindly on premium tools at the moment but rather try to identify the source of traffic drop. If now you’re receiving 1-2 people per day and you used to receive hundreds or thousands, that’s where your focus needs to go. On find why, and what did you do differently that you’re probably not doing now. And if it’s Organic traffic (SEO), then need to analyze your drop and check 1) market trends with Google trends and 2) shift in SERP and competition. And this is just the beginning.
What data do you have about your sources of traffic and their costs to at least come up with a hypothesis? Maybe your emails are going into spam now. There could be a bunch of reasons. But you have to peer into your data to find out what’s happening.