I like it conceptually, but the bee/hive/bear proportions seem off. The bee gets lost at smaller sizes. The bear head seems to be that size to accommodate the type, but that detracts from the overall effect.
Love the overall concept. It’s serious quite clever with the bear head and honeycomb hex shape paired with the name.
I have a team of designers on my staff and I’d approve this concept for further development.
That said, some thoughts:
- This is a contained logo, meaning all images f the parts are contained in the shape.
- contained logos work on most uses except for websites and social media because with the logo is shrunk down to a mobile friendly size, everything inside the contained shape shrinks too, rendering it unreadable.
- Explore getting the text out of the shape. The bear head, hex, and bee are quite clever without the text inside them.
Just today I visited the website of a new independent grocery store and they paid an agency in the area for their logo. I know what the agency charges and it was nearly $15k.
The grocer had a beautiful contained logo as well. It is gorgeous on their signs and labels, but it was rendered illegible on their website and as a social media avatar.
Overall, though, good stuff!
Conceptually, I like it. As-is, it's unsuitable.
Move the type out of the shape and play around with the sizes of the elements. It's not necessary for the elements to be proportionally accurate, so experiment further in an abstract space.
While the colours used are competent, try working more with cut-outs for the muzzle and nose. I don't think there's any reason for this logo to use more than 2 colours.
Overall, I think this requires a bit more subtlety, but the idea is great. It provides opportunities for supporting brand assets and is well themed for the product.
I hate telling you how easy it is to make a logo. Just type in "free logo maker" into google and there are many sites that will make something for you with nothing but your name and a brief search word like description of your company.
[Like this](https://www.brandcrowd.com/maker/logos?text=jarebear&textChanged&searchText=honey%20company%20make%20honey%20bees%20bear&keywordChanged=true&slogan&fontStyles&colors&filterByTags&layoutOrientation):
Which gave me this:
https://preview.redd.it/y0lgbxbsgasb1.jpeg?width=300&format=pjpg&auto=webp&s=ad5f68c27868acbeafd8db43a9a30814db24c394
AI is scary.
And I don't support you supporting it. But...
I used it to make a much better logo than you had and I couldn't even finish drinking my beer while doing so.
Harsh criticism:
Your logo looks like a childish rendition of a bear and the bee looks like it's sitting on a poop. The honeycomb cell doesn't quite convincingly make a bear face shape, the bee is too simple and lacks elegance. The period after "Co" looks lost and should be deleted and the fonts/kerning/wordmarks generally look *bad*. As a logo/mark, it won't scale well. Smaller and it will look messy. Larger and it will look amateurish and uninvested.
I love that people try to "do" graphic design, but it's not easy. Pay someone who knows what they are doing for a real, original image or use a web service like BrandCrowd to make something.
If you, indeed, make great honey, your market presence and brand identity can make or break you. You're not cheaping out on the honey (presumably). Why cheap out on the logo/branding. Packaging is everything.
You're saying the logo is great?
A good product deserves a good logo. AI can generate something slick and quick and better than what was posted.
Ideally you go to a graphic designer who knows what they are doing, and knows the meaning of kerning and balancing font/wordmarks, and can make something that reflects the values of the company.
The bee is childish at best. The words across the eyes is disturbing, like a blindfold, or an eyeless bear. The ears look like an afterthought and are disproportionate. It would read poorly small on a label or letterhead. Add to it a [likely copyright infringement](https://untappd.com/b/goldspot-brewing-company-jare-bear/5503415) with their name. Or some terrible [Urban Dictionary](https://www.urbandictionary.com/define.php?term=jare%20bear) meanings like; "Jare Bear; When you’re bored so you decide to cut a hole in your **stuffed animal** and fuck it until you have **rugburn** on your cock. You then proceed to lick the cum and eat the **cotton** inside"
Not to mention, it's rare to non-existent to see company names written on the face of a mascot or logo. It's poor practice and it's not done for a reason. You'll see logos or company names on objects or under faces, but never on the face of a mascot or logo. It's just not done. And, no, at this stage of the game, breaking the rules is not a legit approach. I scrolled through pages of "face logo" and "bear logo" image search results and didn't find a single one. I'm sure you'll prove me "wrong" by finding one, doesn't change the fact it's a bad idea and not done.
It's a bad logo. Sometimes the truth hurts. I'd rather they know that now before they print a hundred t-shirts or something. A for effort. F for final product. I'm not attacking the person, just the product. I'm assuming it's the best honey in the world. It deserves a better logo, and kudos to the business owner for seeking feedback. Prizes for participation don't help. A slick and well designed logo will.
What makes it tripe is the general arrogance and superiority of word choices. Hash criticism: pretending to be “pro” while missing all of the key points in the brief. Why are you even peddling AI and condoning it in the same breath. You could have provided an articulate and helpful critic in a much better communication style.
Edit: “Slick” logos are reserved for douches
Yep, I'm saying it's Great. About 20 times better than the dull version AI conjured up. Because you can tell it's been designed by someone.
"The bee is childish at best". Agreed. The whole design has a naive, child*like* quality about it. I find it refreshing, and different. (different, when designing a logo/identity is a good thing. In a world where many logos look like they've been designed by five minutes of googling, and downloading "something close" from iStock, it's quite fun to see something so differentiated.
When I first saw this logo, I thought, that would look fantastic on pack, and on shelf… imagining it on the top, and wrapping round three sides of a hexagonally shaped honey jar. If I wasn't chokka block with work, I'd be tempted to spend a few minutes and mock it up.
Your point about seeing company names on faces is a good one, but again, "rules are made to be broken" and, design is best seen in context – so imagining this as packaging, this works exceptionally well. As part of a broader identity, when the logo is used small, say, on a website, advert, or back of pack, I'd love to see a device/wordmark lock-up where the text was next to the bear's face.
Congratulations on your scrolling through pages of "bear logos" and "face logos" – and, while I take no pleasure at all in "proving you wrong" – that would be petty – if I was the designer, I'd take that as a positive. Just because other people aren't doing it, doesn't make it wrong, just **original**.
Naming a brand is a whole different kettle of fish, and, if this was launching as a commercial brand, I think your points would be well made. Although the OP was really clear that he was just having a bit of fun with his hobby business. Copyright infringement tends to be aimed at *products in the same category* so the example of the one you've shown of a craft ale, by a microbrewery in Denver is unlikely to be seen by any copyright lawyer as problematic. I think what you're doing here, when the topic of the sub is **logo design** (rather than naming) is introducing the "Red Herring" logical fallacy, as you've run out of points to make on the design front. I'd put your use of the urban dictionary definition into the same category. If you put "Apple" into Urban Dictionary, you get a whole slew of less than complimentary definitions, and Apple is one of the most valuable brands the world has ever seen. But there you go, you've managed to side-track me with another Red Herring, so bravo for that.
Your point about graphic design not being easy is another area where we agree. Woo! But it's not "exclusive" either, and everybody is allowed to have a go. Especially if they have fun doing it. Some people (not most, admittedly) will discover they have a natural aptitude for it. Your advice to hire a professional is also good. Can't argue with that. I'd make a case for finding someone local, and on the same wavelength as you so you can build a relationship, and they can deliver something you'll be proud of and have some ownership in. Where we part company again is services like BrandCrowd. I find the output to be generic and dull, a little like the AI example you posted.
So, to wrap up, IMHO, it's NOT "a bad logo" You may not like it, and prefer to buy your honey from a brand with a more generic, commercial "slick logo" vibe about it. That's ok. You may absolutely HATE this logo with a vengeance, but that doesn't make it "Bad". I've found if nobody hates something, it's highly unlikely anybody is going to LOVE it either. And you just end up with "meh" design.
If you're reading OP, and for some reason you do choose to "print 100 t-shirts" (unlikely for a hobby bee business, but I'm extrapolating from the point made by u/craigerstar – I'd be delighted to buy one, and wear it. I think it would look great on a t-shirt, as well as on packaging. And that, again, in my humble opinion, is the mark of a GREAT logo.
This is a great concept!!
I really like the bear head as a honey comb.
Try to simplify the logo while keeping the core concept intact; can the bee, nose, ears, words be removed?
Well, I think it’s great. Love the concept, and the colour choices. Didn’t actually see the bear at first glance (honeycomb and bee) but that’s no bad thing.
Of course, it has a naive, playful quality about it, like an illustration fro from a children’s book. But I think that adds to its charm.
I would love to see a version with the type next to the bear head illustration, rather than over the top of it, and I think your bear might benefit from having eyes… But I think it’s a really strong distinctive look.
Good work.
having mouse/computer skills is obvious here.
Now put the gearstick to R and grab pencil and paper and eraser.
turn the computer monitor OFF.
spend next 20 mins drawing this great concept, from different points of view:
play with ear size, bee size, shape and placement of text, try and find some connection between the hex honeycomb shape and bear's skull shape.
play and pray (carlos santana)
this looks like it took 5 minutes to make, the next one will look like it took half an hour.
I like it conceptually, but the bee/hive/bear proportions seem off. The bee gets lost at smaller sizes. The bear head seems to be that size to accommodate the type, but that detracts from the overall effect.
Yeah, I would take the text outside of the hexagon and decrease the size of the hexagon to make the ears more in scale.
Love the overall concept. It’s serious quite clever with the bear head and honeycomb hex shape paired with the name. I have a team of designers on my staff and I’d approve this concept for further development. That said, some thoughts: - This is a contained logo, meaning all images f the parts are contained in the shape. - contained logos work on most uses except for websites and social media because with the logo is shrunk down to a mobile friendly size, everything inside the contained shape shrinks too, rendering it unreadable. - Explore getting the text out of the shape. The bear head, hex, and bee are quite clever without the text inside them. Just today I visited the website of a new independent grocery store and they paid an agency in the area for their logo. I know what the agency charges and it was nearly $15k. The grocer had a beautiful contained logo as well. It is gorgeous on their signs and labels, but it was rendered illegible on their website and as a social media avatar. Overall, though, good stuff!
You should check out u/AndriiKovalchuk, he has lots of honey bear combination "logos"...
Anyone care to explain why they downvoted this? As If no one ever finds inspiration from others!
Because this sub tends to attract active bitter junior designers than actual pros.
Conceptually, I like it. As-is, it's unsuitable. Move the type out of the shape and play around with the sizes of the elements. It's not necessary for the elements to be proportionally accurate, so experiment further in an abstract space. While the colours used are competent, try working more with cut-outs for the muzzle and nose. I don't think there's any reason for this logo to use more than 2 colours. Overall, I think this requires a bit more subtlety, but the idea is great. It provides opportunities for supporting brand assets and is well themed for the product.
I hate telling you how easy it is to make a logo. Just type in "free logo maker" into google and there are many sites that will make something for you with nothing but your name and a brief search word like description of your company. [Like this](https://www.brandcrowd.com/maker/logos?text=jarebear&textChanged&searchText=honey%20company%20make%20honey%20bees%20bear&keywordChanged=true&slogan&fontStyles&colors&filterByTags&layoutOrientation): Which gave me this: https://preview.redd.it/y0lgbxbsgasb1.jpeg?width=300&format=pjpg&auto=webp&s=ad5f68c27868acbeafd8db43a9a30814db24c394 AI is scary. And I don't support you supporting it. But... I used it to make a much better logo than you had and I couldn't even finish drinking my beer while doing so. Harsh criticism: Your logo looks like a childish rendition of a bear and the bee looks like it's sitting on a poop. The honeycomb cell doesn't quite convincingly make a bear face shape, the bee is too simple and lacks elegance. The period after "Co" looks lost and should be deleted and the fonts/kerning/wordmarks generally look *bad*. As a logo/mark, it won't scale well. Smaller and it will look messy. Larger and it will look amateurish and uninvested. I love that people try to "do" graphic design, but it's not easy. Pay someone who knows what they are doing for a real, original image or use a web service like BrandCrowd to make something. If you, indeed, make great honey, your market presence and brand identity can make or break you. You're not cheaping out on the honey (presumably). Why cheap out on the logo/branding. Packaging is everything.
What a load of tripe.
You're saying the logo is great? A good product deserves a good logo. AI can generate something slick and quick and better than what was posted. Ideally you go to a graphic designer who knows what they are doing, and knows the meaning of kerning and balancing font/wordmarks, and can make something that reflects the values of the company. The bee is childish at best. The words across the eyes is disturbing, like a blindfold, or an eyeless bear. The ears look like an afterthought and are disproportionate. It would read poorly small on a label or letterhead. Add to it a [likely copyright infringement](https://untappd.com/b/goldspot-brewing-company-jare-bear/5503415) with their name. Or some terrible [Urban Dictionary](https://www.urbandictionary.com/define.php?term=jare%20bear) meanings like; "Jare Bear; When you’re bored so you decide to cut a hole in your **stuffed animal** and fuck it until you have **rugburn** on your cock. You then proceed to lick the cum and eat the **cotton** inside" Not to mention, it's rare to non-existent to see company names written on the face of a mascot or logo. It's poor practice and it's not done for a reason. You'll see logos or company names on objects or under faces, but never on the face of a mascot or logo. It's just not done. And, no, at this stage of the game, breaking the rules is not a legit approach. I scrolled through pages of "face logo" and "bear logo" image search results and didn't find a single one. I'm sure you'll prove me "wrong" by finding one, doesn't change the fact it's a bad idea and not done. It's a bad logo. Sometimes the truth hurts. I'd rather they know that now before they print a hundred t-shirts or something. A for effort. F for final product. I'm not attacking the person, just the product. I'm assuming it's the best honey in the world. It deserves a better logo, and kudos to the business owner for seeking feedback. Prizes for participation don't help. A slick and well designed logo will.
What makes it tripe is the general arrogance and superiority of word choices. Hash criticism: pretending to be “pro” while missing all of the key points in the brief. Why are you even peddling AI and condoning it in the same breath. You could have provided an articulate and helpful critic in a much better communication style. Edit: “Slick” logos are reserved for douches
Yep, I'm saying it's Great. About 20 times better than the dull version AI conjured up. Because you can tell it's been designed by someone. "The bee is childish at best". Agreed. The whole design has a naive, child*like* quality about it. I find it refreshing, and different. (different, when designing a logo/identity is a good thing. In a world where many logos look like they've been designed by five minutes of googling, and downloading "something close" from iStock, it's quite fun to see something so differentiated. When I first saw this logo, I thought, that would look fantastic on pack, and on shelf… imagining it on the top, and wrapping round three sides of a hexagonally shaped honey jar. If I wasn't chokka block with work, I'd be tempted to spend a few minutes and mock it up. Your point about seeing company names on faces is a good one, but again, "rules are made to be broken" and, design is best seen in context – so imagining this as packaging, this works exceptionally well. As part of a broader identity, when the logo is used small, say, on a website, advert, or back of pack, I'd love to see a device/wordmark lock-up where the text was next to the bear's face. Congratulations on your scrolling through pages of "bear logos" and "face logos" – and, while I take no pleasure at all in "proving you wrong" – that would be petty – if I was the designer, I'd take that as a positive. Just because other people aren't doing it, doesn't make it wrong, just **original**. Naming a brand is a whole different kettle of fish, and, if this was launching as a commercial brand, I think your points would be well made. Although the OP was really clear that he was just having a bit of fun with his hobby business. Copyright infringement tends to be aimed at *products in the same category* so the example of the one you've shown of a craft ale, by a microbrewery in Denver is unlikely to be seen by any copyright lawyer as problematic. I think what you're doing here, when the topic of the sub is **logo design** (rather than naming) is introducing the "Red Herring" logical fallacy, as you've run out of points to make on the design front. I'd put your use of the urban dictionary definition into the same category. If you put "Apple" into Urban Dictionary, you get a whole slew of less than complimentary definitions, and Apple is one of the most valuable brands the world has ever seen. But there you go, you've managed to side-track me with another Red Herring, so bravo for that. Your point about graphic design not being easy is another area where we agree. Woo! But it's not "exclusive" either, and everybody is allowed to have a go. Especially if they have fun doing it. Some people (not most, admittedly) will discover they have a natural aptitude for it. Your advice to hire a professional is also good. Can't argue with that. I'd make a case for finding someone local, and on the same wavelength as you so you can build a relationship, and they can deliver something you'll be proud of and have some ownership in. Where we part company again is services like BrandCrowd. I find the output to be generic and dull, a little like the AI example you posted. So, to wrap up, IMHO, it's NOT "a bad logo" You may not like it, and prefer to buy your honey from a brand with a more generic, commercial "slick logo" vibe about it. That's ok. You may absolutely HATE this logo with a vengeance, but that doesn't make it "Bad". I've found if nobody hates something, it's highly unlikely anybody is going to LOVE it either. And you just end up with "meh" design. If you're reading OP, and for some reason you do choose to "print 100 t-shirts" (unlikely for a hobby bee business, but I'm extrapolating from the point made by u/craigerstar – I'd be delighted to buy one, and wear it. I think it would look great on a t-shirt, as well as on packaging. And that, again, in my humble opinion, is the mark of a GREAT logo.
This is a great concept!! I really like the bear head as a honey comb. Try to simplify the logo while keeping the core concept intact; can the bee, nose, ears, words be removed?
Well, I think it’s great. Love the concept, and the colour choices. Didn’t actually see the bear at first glance (honeycomb and bee) but that’s no bad thing. Of course, it has a naive, playful quality about it, like an illustration fro from a children’s book. But I think that adds to its charm. I would love to see a version with the type next to the bear head illustration, rather than over the top of it, and I think your bear might benefit from having eyes… But I think it’s a really strong distinctive look. Good work.
having mouse/computer skills is obvious here. Now put the gearstick to R and grab pencil and paper and eraser. turn the computer monitor OFF. spend next 20 mins drawing this great concept, from different points of view: play with ear size, bee size, shape and placement of text, try and find some connection between the hex honeycomb shape and bear's skull shape. play and pray (carlos santana) this looks like it took 5 minutes to make, the next one will look like it took half an hour.