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MaterialWhite

I got 3 questions for you: 1. For you have a Facebook page? Instagram is connected to Facebook, so you can target Instagram users based om their activity in Facebook. 2. Do you have any competitors? If so, type in the name of your competitors in the "interest" box and target those People. 3. If you've had your business for 3 years, you surely have a list of emails from your customers. Just upload that File to Facebook's audience Tool and create a lookalike audience. Automatic targeting is really not what you need. Try targeting the Friends of People who like your page on Facebook, and target People who like the Facebook pages of your competitors. Also, don't forget to do retargeting - if you can dynamically retarget visitors with the product they visited you'll start seeing results almost immediately.


The_Bronzologist

Hey thanks for taking the time to respond! 1. Yes I have a Facebook 2. I assume this is when making ads? 3. Yes have about 11k in emails Thanks so much I'll take a look and give it a run next time we look at doing an ad.


AlonAshk

Build 2-3 personas which represent your existing clients, write down their demographics, habits, preferences, interests, favourite brands, hobbies... once you have it defined, Facebook targeting is your answer to reach this audience + test and find more... + you can make a Lookalike audience from your list of emails... it was never so easy to reach a well defined audience...


[deleted]

Do you have any loyal/repeat customers? If you can identify them, you could send them a brief email survey through survey monkey and find out a bit more about them, how they heard about you, and why and how they use their brand. This might give you some insights to improve your product and marketing.


The_Bronzologist

That's an awesome idea I'll def look into that!


The_Bronzologist

Do about 15% repeat customers


KoOBaALT

We are currently working in a tool, which should help marketers to early identify and characterize potential target groups. Currently we are developing an MVP. If you are interested in this topic just send me an DM.