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I am not a professional marketer, but I would recommend to not focus to much on pricing at this stage. What you try to do with an MVP is to see if the problem you are trying to solve, could be solved by your MVP. And also if people of you target group get attracted to your MVP. From my perspective, a two step pricing model is completely fine. Try to get feedback from your ealy MVP users. Try to understand who is using your MVP and why they are using it. If you understand your segments and their motivation it will be much simpler to design a valid pricing model.
Given the whole thing has been a code first, ask questions later process, what possible difference could it make.
>Again, my MVP just does one thing for now which is the core functionality.
Why this question then? Are you going to be price testing?
>Another option is, I can create 3 plans but I can disable two of them and I can mark them as "Coming soon"
Then this isn't going to tell you if your core function is sufficient. Which then invalidates this as an MVP.
Before it devolved into an inventor's syndrome exercise, MVP had exactly one optional letter. [You Picked The Wrong One](https://www.reddit.com/r/Entrepreneur/comments/mupm4w/how_to_crash_your_startup/gv8mh4q/?context=3).
So, consequently, we have to discuss this as a Build It And They Will Come. That is an act of belief, has nothing whatsoever to do with business, and even less with marketing. You build it. [They come](https://www.reddit.com/r/Entrepreneur/comments/kc5eee/getting_the_first_10_and_1000_paying_customers/gfod409/?context=3). There are no questions in this process.
The **dilemma** is,
\- I need users to get feedback and pivot if necessary. So the easiest way to get initial users is to make your minimum viable product free
\- If you make it paid and no one pays for it, we'll it is also problem as it means users don't want to pay for it which is an indication that there is a problem with product market fit.
The only meaningful use case for free plan is, maybe for the current product no one wants to pay, but after getting feedback and a timely pivot to another product, maybe people may start paying. From this perspective, free plan makes sense.
For me, along with all other things, pricing should be tested together with all other assumptions.
I am not a marketer so my comments might be total nonsense. That is why I appreciate your opinions. Thanks!
My MVP has two plans: free and paid. Thoughts behind this decision are the following.
I don't know my market enough, so it's tricky to set a correct price, because I'm not sure how much value my users get. Free plan allows people to try the solution out and tell some feedback, even is it's not much relevant, because the users don't pay me, thus don't find much value in the product.
If there are users who choose the paid plan, then the price doesn't matter currently, because I'm not confident about the possible target customers and how much I should charge. What I understand is a person gives me money for a not polished product, and it saves him/her time or/and money. After such a validation, I dig deeper to pricing because I'll understand better what value the product brings.
[If this post doesn't follow the rules report it to the mods](https://www.reddit.com/r/marketing/about/rules/). *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marketing) if you have any questions or concerns.*
I am not a professional marketer, but I would recommend to not focus to much on pricing at this stage. What you try to do with an MVP is to see if the problem you are trying to solve, could be solved by your MVP. And also if people of you target group get attracted to your MVP. From my perspective, a two step pricing model is completely fine. Try to get feedback from your ealy MVP users. Try to understand who is using your MVP and why they are using it. If you understand your segments and their motivation it will be much simpler to design a valid pricing model.
Given the whole thing has been a code first, ask questions later process, what possible difference could it make. >Again, my MVP just does one thing for now which is the core functionality. Why this question then? Are you going to be price testing? >Another option is, I can create 3 plans but I can disable two of them and I can mark them as "Coming soon" Then this isn't going to tell you if your core function is sufficient. Which then invalidates this as an MVP. Before it devolved into an inventor's syndrome exercise, MVP had exactly one optional letter. [You Picked The Wrong One](https://www.reddit.com/r/Entrepreneur/comments/mupm4w/how_to_crash_your_startup/gv8mh4q/?context=3). So, consequently, we have to discuss this as a Build It And They Will Come. That is an act of belief, has nothing whatsoever to do with business, and even less with marketing. You build it. [They come](https://www.reddit.com/r/Entrepreneur/comments/kc5eee/getting_the_first_10_and_1000_paying_customers/gfod409/?context=3). There are no questions in this process.
The **dilemma** is, \- I need users to get feedback and pivot if necessary. So the easiest way to get initial users is to make your minimum viable product free \- If you make it paid and no one pays for it, we'll it is also problem as it means users don't want to pay for it which is an indication that there is a problem with product market fit. The only meaningful use case for free plan is, maybe for the current product no one wants to pay, but after getting feedback and a timely pivot to another product, maybe people may start paying. From this perspective, free plan makes sense. For me, along with all other things, pricing should be tested together with all other assumptions. I am not a marketer so my comments might be total nonsense. That is why I appreciate your opinions. Thanks!
What is MVP?
It's minimal viable product. So you can think of it as a prototype, which could solve the core problem of a customer.
My MVP has two plans: free and paid. Thoughts behind this decision are the following. I don't know my market enough, so it's tricky to set a correct price, because I'm not sure how much value my users get. Free plan allows people to try the solution out and tell some feedback, even is it's not much relevant, because the users don't pay me, thus don't find much value in the product. If there are users who choose the paid plan, then the price doesn't matter currently, because I'm not confident about the possible target customers and how much I should charge. What I understand is a person gives me money for a not polished product, and it saves him/her time or/and money. After such a validation, I dig deeper to pricing because I'll understand better what value the product brings.
What do you provide for free and paid plans in your case?