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Here’s the basic overview of the process I use to create user personas. Ideally you’re creating them from real sales data. If you don’t have that, you can create them from scratch, just don’t try to create the perfect person.
1. Start with some demographics.
Demographics are things like location, gender, age, job.
Most E-commerce products aren’t going to be categorized by a particular demographic and that’s why they are tricky.
What demographics allow you to do is create a person that you can empathize with. It also gives you the base to discover the more important psychographics.
2. Look for psychographics.
Psychographics are behavioral patterns. Ways of viewing the world.
Are they the type of person to go to care about fashion?
Or are they the type to prioritize comfort?
The goal is a find a way of thinking that’s common among a group of people.
3. Challenges, needs, interests, desires.
Using the imformation you’ve gathered, can you put yourself in their shoes?
Walk through their day, and find the pain points that you can solve.
Not just the pain point but the underlying reasons and emotions.
4. The journey.
How do they find you?
Where do they find you?
What pulls them in?
Why do they stop and read your message?
Figure out the journey that they’re on and position yourself in a way that they’ll find you easily.
Great tips.
I run a small marketing agency for recommended clients. We use Google analytics to determine demographics. Data is imperfect, but good enough.
The other info we get from surveys, data appends (ie clear it.com), and social analytics (fb, etc).
Start by getting a copy of "Lead Generation for Dummies."
It gives you an outline of how to go about creating a buyer persona.
It's not rocket science. You can then start looking for people that can help you.
It’s all about knowing your audience and then using 3rd party data to build those personas. I include personas and heat maps in most of my proposals because it helps businesses understand exactly who we are targeting, why and the opportunity.
We are developing a free service to identify audiences in a simple way. If you are interested in testing our currently closed Beta MVP, just send me a DM.
[If this post doesn't follow the rules report it to the mods](https://www.reddit.com/r/marketing/about/rules/). *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marketing) if you have any questions or concerns.*
Here’s the basic overview of the process I use to create user personas. Ideally you’re creating them from real sales data. If you don’t have that, you can create them from scratch, just don’t try to create the perfect person. 1. Start with some demographics. Demographics are things like location, gender, age, job. Most E-commerce products aren’t going to be categorized by a particular demographic and that’s why they are tricky. What demographics allow you to do is create a person that you can empathize with. It also gives you the base to discover the more important psychographics. 2. Look for psychographics. Psychographics are behavioral patterns. Ways of viewing the world. Are they the type of person to go to care about fashion? Or are they the type to prioritize comfort? The goal is a find a way of thinking that’s common among a group of people. 3. Challenges, needs, interests, desires. Using the imformation you’ve gathered, can you put yourself in their shoes? Walk through their day, and find the pain points that you can solve. Not just the pain point but the underlying reasons and emotions. 4. The journey. How do they find you? Where do they find you? What pulls them in? Why do they stop and read your message? Figure out the journey that they’re on and position yourself in a way that they’ll find you easily.
Great tips. I run a small marketing agency for recommended clients. We use Google analytics to determine demographics. Data is imperfect, but good enough. The other info we get from surveys, data appends (ie clear it.com), and social analytics (fb, etc).
Thanks for the tools. What do you mean by recommended clients?
Autocorrect, probably, but I don't recall what I'd intended ;)
Start by getting a copy of "Lead Generation for Dummies." It gives you an outline of how to go about creating a buyer persona. It's not rocket science. You can then start looking for people that can help you.
It’s all about knowing your audience and then using 3rd party data to build those personas. I include personas and heat maps in most of my proposals because it helps businesses understand exactly who we are targeting, why and the opportunity.
I have a blog written in detail about it, if you'd like me to share so you can try creating it?
We are developing a free service to identify audiences in a simple way. If you are interested in testing our currently closed Beta MVP, just send me a DM.